Tx gov Essay Example | Topics and Well Written Essays - 750 words

Tx gov - Essay Example The death penalty has been utilized for a large number of years because of the physiological trepidation it exacts on the individuals who witness and find out about capital punishment. The utilization of this form of punishment has served to lessen rates of crime and adjust the brains of future criminals to dissuade them against carrying out terrible wrongdoings like murder, injustice, terrorism, espionage and kidnappings. Backers say it discourages wrongdoing while abolitionists say it is illegal (Siegel 121). The most noticeably awful repulsiveness of the criminal justice framework is the execution of an innocent individual. Over a long period of time, proof has demonstrated an unsatisfactorily high risk of sentencing innocent individuals in a criminal justice framework that is so defective. A few late executions have demonstrated that deadly injection which is rampantly used for executions can frequently be agonizing and inclined to failure that ends up torturing the executed individual. Lately, as pharmaceutical makers have withdrawn consent to utilize their medications in executions, states have much of the time neglected to acquire safe options and been compelled to cover their executions under shrouds of mystery. The outcome has been an absence of responsibility for state governments in connection to mess up executions (Sorensen and Pilgrim 12). A method for defending capital punishment is that is seen as a technique which can be made into an exhibition for the general public. This thus builds up the manner of thinking that those found guilty are no longer wanted to be part of human society and thus must be dealt with in a way that is esteemed proper. According to Chenwi (59), the human rights as natives of the United States apply to the upright and good individuals and the bad individuals in equal measure. Many people argue that death penalty makes the families of the murdered

Dark Chocolate Essay Example for Free

Dark Chocolate Essay (NaturalNews) Ongoing research shows that eating dark chocolate exerts beneficial effects throughout the whole body. High quality chocolate delivers disease-zapping antioxidants, lowers blood pressure and protects your heart and liver, all in one fell crunch. Chemistry Central Journal brings even more good news for chocolate lovers, stating that dark chocolate contains more flavanols and polyphenols than fruit juice. Cacao seeds are a Super Fruit providing nutritive value beyond that of their macronutrient composition, said Dr Debra Miller. Chocolate and Blood Pressure The important thing is that the antioxidants in dark chocolate can significantly reduce blood pressure in patients with hypertension. According to researchers from the University of Adelaide, flavanols promote vasodilation, which may consequently lower blood pressure. There have, however, been conflicting results as to the real-life effects of eating chocolate. Weve found that consumption can significantly, albeit modestly, reduce blood pressure for people with high blood pressure but not for people with normal blood pressure. added Dr Karin Ried, who is program manager and research fellow of the PHCRED (Primary Health Care Research Evaluation Development) program at The University of Adelaide. The analysis concluded that the pressure reduction caused by chocolate consumption was comparable to the effects of 30 minutes of daily physical activity. Chocolate and Cirrhosis There are also potential benefits for liver disease patients. Spanish scientists found that eating dark chocolate lowers blood pressure in the liver and reduces damage to the blood vessels of patients with cirrhosis. A study which was presented at the International Liver Congress 2010 divided 21 cirrhotic patients with end stage liver disease into two groups. The first group received liquid meal containing dark chocolate, while the participants in the second group were getting liquid meal with white chocolate devoid of anti-oxidant properties. As a result, the patients receiving dark chocolate experienced a noticeable reduction of post-prandial increase in blood pressure in the liver. one Square Is Enough. However, it is not necessary to eat huge quantities of chocolate in order to experience all the health benefits. In fact, just one small square a day may be enough to experience the health benefits chocolate is offering. A study performed in Germany that compared 19 357 individuals found that those who ate the most amount of chocolate (an average of 7. 5 grams a day) were at a 39% lower risk of developing a heart attack than people with the lowest (1. 7 grams) chocolate intakes. To put things into perspective, the six grams of difference are the equivalent of one small square of a typical 100g chocolate bar. Our hypothesis was that because chocolate appears to have a pronounced effect on blood pressure, therefore chocolate consumption would lower the risk of strokes and heart attacks, explains Dr Brian Buijsse from the German Institute of Human Nutrition, who led the research. Small amounts of chocolate may help to prevent heart disease, but only if it replaces other energy-dense food, such as snacks, in order to keep body weight stable.

Laura Secord :: essays research papers

Laura Secord was originally an American. She was born in Massachusetts on September 13, 1775. Her father was Thomas Ingersoll. He was a major in the American army. They were well known because Laura's father was a clever man. In her family there were inventors, mechanics, merchants, magistrates, teachers and soldiers. Laura had three sisters. When she was eight her mother had died and her father had gone off to war, so Laura had to look after them. After two years or so Laura's father married someone else. A month later she got ill and died. Three years later he remarried a woman named Sarah Whiting. After Thomas Ingersoll became a young Republican and saw excessive violence in Massachusetts, he moved his family to Upper Canada. When Laura was eighteen they moved again to Bustling Port, which is near the Niagara River below the falls. After Laura had moved there she met a young man named James Secord. After dating for a long period of time, James asked Laura to marry him. They married in 1797 at the Church of England. They were very wealthy. Laura was a big help to James in his business since she came from such an affluent family. By 1812, the Secord's had five children, two servants, a small pleasant house and a wealthy store. When they first got married, they lived in St. Davids and after being married for a while they moved to Queenston. Laura did not work but James was a Merchant. Life was good for Laura, James and their family, and it seemed the future held nothing but happiness. On June 18, 1812, war was officially declared. It was Great Britain with the Native Americans against the United States. Queenston and Niagara Falls were long awaiting the attack of the US forces from across the Niagara River. James had already left to fight in the battle in which Sir Isaac Brock was killed. After Laura found out that her husband was missing, she went to Queenston Heights to search among the dead and wounded. James was there with gunshot wounds to his knee and shoulder. After his wounds were dressed, enemy soldiers demanded food and stay at the Secord homestead. The Niagara Peninsula became a hostile territory. Lieutenant James FitzGibbon's special force of fifty men and one hundred and fifty Indians were stationed at Fort George, the present-day Niagara-On-The-Lake.

Mestiza Whitening Soap Essay

Whitening Soap have the distinct smell and have usually and orange color. Papaya also contains enzyme that will give our skin more refreshing. Papaya soap contains three main ingredients; papaya extract, papaya juice, and pulp. The three ingredients will be combine during the soap manufacturing. Vitamins C and A are highly concentrated in most papaya fruits, along with beta carotene and an enzyme called papain, an enzyme that helps digest proteins. The vitamins in papaya are often nourishing for the skin, especially for those with blemishes and scars. The antioxidants in these vitamins purportedly helps wash away dead and dry skin cells very quickly, promoting the growth of new, healthy skin. This quick turnover of skin growth typically helps fade scars, heal blemishes, and helps scabbed-over wounds become soft and pliable again more quickly. The papain enzyme helps the vitamins in the papaya soap to do their work, in addition to performing several functions of its own. Papaya also helps to keep the skin soft, pliable, and new-looking, making it a popular facial soap. Its exfoliating properties promote smooth skin and may help remove uneven coloring and dark spots over time. Some manufacturers advertise very fast spot correction with papaya soap, but papaya alone will not usually remove spots quickly. Several months of using the soap may show results in this area. Those with food allergies should read labels closely to make sure they won’t have an adverse reaction to their chosen soap. Core benefit of the product: 1. Fade scars and black stain Papaya Soap can get rid of scars as Papaya soap contains Papain which will removes sore and injured skin. Papaya soap can also be used to eliminate black spots of the skin, to fade scars, stimulate the formation of new skin cells and it should constant use until the skin return to normal. 2. Overcome the problem of acne Acne arises usually caused by cell exfoliation of dead skin cells that clog the pores of the skin. This resulted in the formation of dead skin cells and when met with excessive oil production will cause instances of causes acne. Therefore, Papaya soap act effectively to peel the dead skin cells so that acne will not popup, and at the same time it will remove the scars of acne overtime. 3. Whitening and Skin Whitening Equipped with Cocoa extract to soften new skin cells, soap also contains papaya enzyme papain to regenerate new skin cells. With regular application, your skin will become bright, white, and stain-free. Picture of Location The location of the business is in 1570 Dela Paz Bldg. Dapitan St. Sampaloc, Manila Measurement As we know there’s a lot of Papaya soap that have been produce in market now days such as Likas Papaya Soap, Silka Papaya soap, Royale Beauty Kojic Papaya Soap and ect. So for our Papaya soap brand name, we choose to use MESTISA (whitening soap). We choose this name because as we can see after using this Papaya Soap we can see the differences after using it. Rough skin, flake skin, oily skin and so on can become smooth, fresh and the oily skin will be decrease after using this papaya soap. So that’s why we choose Pure White and it is also shows the consumers about the naturality if they used our product. Price List Small- P600 Big- P800 Logo Front view: Back view: This example of our product packaging. In front of our soap box as we can see there’s our product name Mestiza, which picture of girl and Papaya fruit which mean, if we use this soap then our skin will be look more white and become natural like the girl in the picture and the green circle and the star mean is made by 100% papaya fruit. We also choose the orange color because it is show the originality of the papaya fruit. On the top of the packaging the sentence is explaining briefly about our product. â€Å"Bathing your skin with a new young beauty MESTIZA (whitening soap). It is made to gently cleanse and deeply nourish your skin, leaving it soft, smooth and refreshed. 100% derived from the papaya fruit extracts that help to whiten skin and smoothens for all kind’s of skin. † On back of this box customer can see the ingredients of our product. The ingredient of our product is Coconut Nucifera, RicinusCommunis, Oil, Sodium Hydroxide, Glycerin and another substan ces that have been allowed. How to use this soap: lather in the palm of our hand. Apply on wet face and gently massage, concentrating on forehead, nose and chin. Avoid eye contour areas, in case of contact with the eyes, rinse immediately. Suitable for daily usage. You can use it for shower and face, massage your body 2-3 minute then wash it with water. And as we see there’s â€Å"Halal† logo, this product can be used for any people (can be used whether muslim and non-muslim). We also put our company logo there which the blue circle means that our product will be sell around the world and the good sign is customer will satisfied and will not disappointed about our product. Benefit of this product 1. Papaya Soap for Dark Spots and Skin Whitening As we know, papaya soap is quite famous because of its can make our skin  lightening. Using these papaya soap, dark spots will disappear in just a few weeks. It can minimize the body’s production of melanin which is the main cause of the darkening of our skin. Papaya soap not only lighten your skin’s complexion but more importantly is evens it out so that you don’t have dark areas in your face, dark underarms or elbows and minimize the discoloration caused by scars. 2. Papaya Soap for Acne and Skin Exfoliation As you use papaya soap, the papaya enzyme that’s a natural substance found in the papaya fruit, promotes the removal of dead skin. Dean skin can dry up your skin leaving it itchy and rough. Skin exfoliation is also important so that no other elements like dirt and dust particles are trapped in your skin which can cause pimples and blackheads. Through daily use of papaya soap, Acne and scars will be minimized and you’ll exfoliate your skin making it softer, whiter and pimple free. 3. Leaves your Skin Healthy and Smooth One of the signs of an unhealthy skin is dryness. If you are scratching often or have noticed cracked on skin patches, then you may already have dry skin. Papaya soap is one of the more effective treatments to dry skin as it rejuvenates the skin. 4. Papaya Soap Heals Acne and Pimple Scars Since Papaya soap mainly flake the skin, it can unclog pores that have been backed up by dead skin cells and over production of sebum, the natural oil that our skin secretes. Pimples appear when dead skin and sebum are not immediately washed away. This is why, we should regular use of papaya soap, acne can be avoided and you can prevent any breakouts of those embarrassing rashes and pimples. 5. Relieves Pain from Insect Bites A fact about the papaya enzyme is that it can breakdown proteins and the toxins left by an insect bite. Rinsing and washing a bug bite and stings with papaya soap and water can relieve the pain and itching. This can be a very welcome idea especially if medical creams are unavailable. Variety of the product line 1. Shapes We just make our product into rectangle shape. This is because if we make it like that it will be easy to hold and can be divides by for easy use if needed, depending on customer convenience. 2. Color We used orange as our primary color for our product because it will shows the originality of product that it has been made of 100% from the fruit itself. Plus, we also make it orange to make sure customers are not confused. If we make our soap from papaya, we should try to make the product exactly the same color as the fruit, otherwise the customers will not even bother buying it. 3. Scent and Flavor The scent and flavors of course, we used the papaya’s natural ingredient to make our soap, not only for facial use but at the same time for aromatherapy. The customers will feel relax and refresh after each use of our product. Target market/customer for the cosmetic product Our target market is men and women between 18-30 who are still students or recent graduate. They are most likely the target group who really wanted to care of their appearance. They are energetic, like going out with their friends and wanted to look elegant in the public. We also focus on a woman who already married with an age between 30-50. Even though they are married, they really wanted to look beautiful for their husband. Young men and women who are still a student are really focused on studying and most of them do not have at least a part-time job. They rely on their parents to send them money. Their budget is limited for food and some other expenses to cover up. Rather than purchase an expensive cosmetics products, they probably turn to some cheap products that have the same effect. Lastly, we also focus on customers who have severe acne problem. People with acne problem tend to avoid going out in the public because there are too ashamed of their appearance. Sometime commercial product does not work at all and some branded goods are expensive. The marketing mix/4P application 1. Product Our traditional cosmetics focus on customers who wanted their facial skin to be free of black spot and look radiant. They do not need to spend their money on some expensive facial whitening product. Nowadays, women are not the only one who worried about appearances, even men wanted to be beautiful for their own image. In order to meet customer’s expectation, we introduced product that gives them the same effect as other expensive cosmetic products in form of a soap that is easy to use with just a cheap price. 2. Price The suggested retail price of P60.00 each which is the cheapest whitening product in market yet. Those who cannot afford to purchase an expensive cosmetic product, the customers can turn to this product as an alternative for their facial problems. 3. Promotion The promotion aspect for this product only apply to advertising, we make advertisement using internet, poster sites and newspapers. Other promotional methods include sales promotions, direct mail, and demonstration. In overseeing the product’s success, we will offer a special promotion for the products before integrating it into normal inventory. 4. Place Our products will be most likely to be sold in place where other cosmetics products are sold, but we will also put the product in a supermarket of grocery store. This way the customer would not have the problem to buy the product because it is easy to find. Most of facial product or cosmetics product have the same purpose, and that is to be used by customers and gain profit from it. The companies or certain organization claiming that their product is better that the others and vice versa. At the end of the day, customers are the only people who will decide which product is better. Customers nowadays like cosmetics product that will show the result faster. So, it will be natural that the customers will try to avail variety among the different brands, which is the reason why different brands or products give discounts and launch new stuff. Brand Decision process depends on economic view such that if a buyer knew about any cosmetic products in less price and more benefits then definitely he or she will consume it, therefore  our product offer more benefits in reasonable price for consumer to make a favorable decision. Consumers search for goods that fulfill their needs and enrich their lives. Our products go beyond delivery of a commodity or service; they pursue the development of a long term profitable relationship with their customers.Customers will buy our product mainly because of three factors fragrance, package and ingredients. Computation (Income Statement) Reference 1. http://www.stylecraze.com/articles/benefits-of-papaya-for-skin-and-hair/ 2. http://www.sabunpepaya.net/ 3. http://khasiatdaunpepaya.blogspot.com/2013/05/manfaat-sabun-pepaya-untuk-kecantikan.html 4. http://www.ehow.com/about_6783990_papaya-soap-skin-whitening.html 5. http://www.livestrong.com/article/230286-what-are-the-benefits-of-papaya-soap/ 6. http://www.info.com/papaya%20soap?cb=63&cmp=2884

Airport Security Essay

The department of homeland security has spent $40 billion rebuilding the aviation security system since September 11, 2001. Since then airport security has changed drastically, changed the whole world’s attitude towards airport security. The terrorist attack also showed the entire world how easily the old system was to manipulate and how much improvement airports need before they can truly be considered secure. The attacks forced the airline industry to renew and strengthen their focus on security. Many airports in the U.S. have introduced ethnic profiling since September 11, 2001 and the evidence shows this method has helped improve airport security. â€Å"The suspects who have since 9/11/01 been picked up are at least mostly Arabs† (Gale â€Å"Airport Security.† Opposing Viewpoints Online Collection). Security checks are not intended to embarrass or harm anybody; they are a necessary precaution to protect all passengers including Muslims. Not only does the TSA keep an eye on airline security around the globe, but also they have many different layers of security in our nation’s airports. The newest and most controversially is the full body scanner. These x-ray machines strip a person down to their birthday suit. Airport screeners are now federal employees. People are now having to wait longer to be able to pass thru security line to check in. many travelers get pulled aside for full body searches. There are 40 active full body scanners at 19 different airports, by the end of the year officials would like 500 in place. Today forty five thousand employees are working as passenger’s screeners in more than four hundred airports around the country. â€Å"Our top priority is the safety of the traveling public, and TSA constantly strives to explore and implement new technologies that enhance security and strengthen privacy protections for the traveling public†. (â€Å"TSA Takes Next Steps to Further Enhance Passenger Privacy.†) Though airport security was enforced, there was another incident. On Christmas December 25,2009, a twenty-three year old Nigerian named Umar Farouk Abdulmutallab attempted to detonate explosives aboard a Northwest Airlines flight traveling from Amsterdam to Detroit, Michigan. Abdulmutallab had hidden plastic explosives in his underwear, which had gone undetected during the passenger screening process. Abdulmutallab had also been identified as having connection to the terrorist organization Al-Qaeda less than two months before the attempted bombing, and his own father had contacted the American embassy in Nigeria to warn them of his son’s extremist beliefs. The only reason the bombing  Failed was because abdulmutallab did not properly activate the device, and other passengers aboard the plane subdued him. Two weeks after that incident Obama administration mandated extra scrutiny- including full body pat downs- for people flying into the United States from 14 mostly Muslim countries. Under the new rules, all citizens of Afghanistan, Algeria, Lebanon, Libya, Iraq, Nigeria, Pakistan, Saudi Arabia, Somalia and Yemen must receive a pat down and an extra check of their carry-on bags before boarding a plane bound for the united states, officials said. Citizens of Cuba, Iran, Sudan and Syria- nations considered â€Å"state sponsors of terrorism† (â€Å"Airport Security† January 6,2010). Airlines are still responsible for checking passenger information against government-issued watch lists intended to flag potentially dangerous travelers. Two of the lists are often referred to as the â€Å"No-Fly† (â€Å"Airport Security† January 6,2010) list, are the â€Å"Terrorist Watch List†, (â€Å"Airport Security† January 6,2010) and travelers appearing on these lists are subject to more detailed search or in the case of the â€Å"No Fly† list, are denied the ability to travel. We should appreciate that the airport security is making our trip safe and secure. Any inconvenience people feel is unimportant compared with saving lives by preventing terrorist attacks.

Money Laundering Extract from UNODC Essays

Money Laundering Extract from UNODC Essays Money Laundering Extract from UNODC Essay Money Laundering Extract from UNODC Essay Money Laundering Extract from UNODC BY 24 Money is the prime reason for engaging in almost any type of criminal activity. Money-laundering is the method by which criminals disguise the illegal origins of their wealth and protect their asset bases, so as to avoid the suspicion of law enforcement agencies and prevent leaving a trail of incriminating evidence. Terrorists and terrorist organizations also rely on money to sustain themselves and to carry out terrorist acts. Money for terrorists is derived from a wide variety of sources. While terrorists are not greatly concerned with disguising the origin of money, they are concerned with concealing its destination and the purpose for which it has been collected. Terrorists and terrorist organizations therefore employ techniques similar to those used by money launderers to hide their money. The ability to prevent and detect money-laundering is a highly effective means of identifying criminals and terrorists and the underlying activity from which money is derived. The application of ntelligence and investigative techniques can be one way of detecting and disrupting the activities of terrorists and terrorist organizations. Because they deal with other peoples money, financial institutions rely on a reputation for probity and integrity. A financial institution found to have assisted in laundering money will be shunned by legitimate enterprises. An international financial centre that is used for money- laundering can become an ideal financial haven. Developing countries that attract dirty money as a short-term engine of growth can find it difficult, as a consequence, to attract the kind of solid long-term foreign direct investment that is based on stable conditions and good governance, and that can help them sustain development and promote long-term growth. Money-laundering can erode a nations economy by changing the demand for cash, making interest and exchange rates more volatile, and by causing high inflation in countries where criminals are doing business. Most disturbing of all, money-laundering fuels corruption and organized crime. Corrupt public officials need to be able to launder bribes, kick-backs, public funds and, on occasion, even development loans from international financial institutions. Organized criminal groups need to be able to launder the proceeds of drug trafficking and commodity smuggling. Terrorist groups use money-laundering channels to get cash to buy arms. The social consequences of allowing these groups to launder money can be disastrous. Taking the proceeds of crimes from corrupt public officials, traffickers nd organized crime groups is one of the best ways to stop criminals in their tracks. In recent years, the international community has become more aware of the dangers that money-laundering poses in all these areas and many Governments and jurisdictions have committed themselves to taking action. The United Nations and other international organizations are committed to helping them in any way they can. Criminals are now taking advantage of the globalization of the world economy by transferring funds quickly across international borders.

Marketing Strategy Analysis for Emirates airline The WritePass Journal

Marketing Strategy Analysis for Emirates airline Introduction Marketing Strategy Analysis for Emirates airline IntroductionMethodologyTarget Market and PositioningStrategic formulationMarketing PlanImplement StrategicConclusionRelated Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline industry to competitive among industry, so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company in the airline industry, but today there are large number of Airline companies are still growing in the market, which are looking for stealing a market share. In this point, with in the growing industry there are more and more choices for the customer to be able to chose the airline who they wanted to traveling with and yet still looking for the one which can serve their need also. Due to the hitting of economic slump, it’s sent the effect to the large commercial airline shrinks them and may not be able to expand the company. Therefore, the switching cost to the low cost airline has also created an impact on the Emirates airline. In order to maintain the business success and obtain customer to flying with, the airline also need to modify their strategies and service which could give to customer feels the different and added value after purchasing the products. The aim of this report, the author is trend to analyze and evaluate the strategic issues, which can be able to give and effectiveness for the airline to develop their strategic use to be more effectively. In this report will consist of two major parts: part one will analyze which strategic formulation and lead to implement strategic approach as gaining ahead competitive advantages from resolving the switching cost of consumer leak to the budget airline. In the following part, the author will recommend and conclude at the end of the section. Methodology In this research, the author trends to use a secondary data sources to seek and conduct this research. This is because of the use of the secondary, it’s also give the reader to gather information a wider range from the different sources which can justify and analyze in order to achieve the tasks. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. The Internet, Books and journals are also an important in term of apply and develop with their own report. Target Market and Positioning In terms of performing the business, the marketer should be identifying who is the customers and understand the customer action for a product or service in order to providing the satisfy goods or service for them. Emirates airline is one of the air carrier, which have hardly felt the economic and airline down turn. There are three major categories of passengers: tourism and business, expatriates and transit passengers. UAE’s Tourism and Business segment Customers. Dubai’s emergence as a regional business and tourism hub that has provided Emirates airline plenty of room for increasing and has fueled regional air passenger traffic. Dubai aims to attract 15 million visitors by the next year. Therefore, Emirates airline should plan to take advantage from this situation that can make more passengers to the airline. Expatriates in UAE Because of Dubai economic is rapidly increasing, it has created huge demand of workface and the highly paid labor market is a major attraction for the various workface around the world. The diversity of population enables Emirates to plan their route; they have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operate in an â€Å"open sky† policy, which allow any carrier to compete with Emirates airline. Transit passengers Due to Dubai is the operational hub for Emirates airline; it is the best position to connect between Europe, Asia and Australia that can be support to the airline. Emirates has been using â€Å"connecting point† in the promotional of their marketing especially transit passengers, the well established and marketed wide range network enables their to prosper in particular segment. Strategic formulation Marketing Plan In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. It consists of market penetration, market development, product development, and diversification. (see appendix 1)    Marketing Penetration (Improving In-fight Service) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers. Currently, Emirates have an expensive telecommunications method to make voice call and Internet, passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat, which is already installed on most of the Emirate airplanes. Marketing Development (Extending New Routes) Due to the number of services is increasing into new markets where company seeks to sell their product to new areas so, the launching existing services to new area or new market segments is a possible way to achieve this strategy. The objective of Emirates airline is building up Dubai into a popular aviation centre that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs as Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight to event like the Dubai shopping Festival that hope to attract more travelers to the city. In order to improving the number of tourism, Emirates airline add new route and destination especially in UAE tourism. Due to the airline managed road shows and press convention to announce its entry to new city, these event allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other promotion that can give a advantage for the airline. After performing a new route to the country’s economic hub – Shanghai – the airline offers passengers a chance to visit the epicenter of China’s political and cultural activities. Because of China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs. The success of Dubai as an intercontinental hub, it has been facilitated by airline such as Emirates. The centre point of Dubai has become extremely important; because of it hardly two points on the globe where it is not logical or possible to use Dubai and connecting point, and it usually a good direct route. Product Development (Private Suite) Introducing new services into existing markets implies product development is strategy, which involves the development of skill and requires business to expand customized services that can apply to current markets. As Dubai is a hub for international business travelers, this is time to improve new product to provide for top-level business executives. The CEO’ imagine of multi-national company makes lengthy overseas journey to attend a board meeting that could have a main impact on the company financials. The fact, company would like CEO to be on top for the rested, refreshed and relaxed so, the cost of CEO’s air travel is doesn’t seem so expensive when comparing to service for them. Emirates airline has more services for business travelers that is reason why Emirates airline introduce high quality first class private lounges to attract business travelers. The premium class private suit would be fully outfitted with personal storage, coat cabinet and desk and individual mini bar. Long seat reclines to become fully horizontal couch and TV wide screen. Exceptional level of personal services including a gourmet and wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. Related Diversification (Low-cost carrier) The last strategic option allows Emirates airline to exploit its competitive advantages in airline service qualities. Diversification is a strategy, where business sells new services to new market segment. It is more precarious strategy because of limited experience on particular new market areas (Lee and Carter, 2009). After the European low cost carriers are a successful, Middle East operator also started expression to explore new marketing concepts of â€Å"Frills-free† fly. The low cost airline is increasing at more times in the average industry. The low cost airline offers lower prices than traditional airline by fascinate promotion. The low cost has flexibility fare that is one reason why some people is switching cost to them. Air Arabia dominates exclusively to this low cost carrier service in UAE. Therefore, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE.   Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. The key routes should be high demand and large number of expatriates home country like Egypt, India and Pakistan. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircrafts. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Implement Strategic As Mintzberg, Ahlstrand and Lampel (1998) the implement strategic is going to using after the marketing plan, it should be evaluated. The evaluation is necessary for extent the marketing objectives, it have been achieved during the specified time period. Improving In-Flight Service: Success criteria of deploying a system to allow passenger to use their mobile phones for communication, it is increasing market penetration. It can be measured in terms of voice and data usage and expansion of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight market occupancy is showed the result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites The first class private suites is a new product of Emirate airline, it can be measured the success of the product. Quantitative measurement of this product would be number of booking or occupancy. If it fails, the corrective plan is reducing the tickets price. Budget Airlines Success criteria would be capturing new customer base for the airline. Since its separate operating entity we can estimate financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Conclusion To conclusion, the related diversification options were suggested as the firm strategic business solution. The overall analytical approaches primarily from the positioning operational hub as a Dubai. However, the firm has high capability to expand its competencies and capabilities into other market areas that the resource based view approach is estimated as the most suitable one.