Tx gov Essay Example | Topics and Well Written Essays - 750 words

Tx gov - Essay Example The death penalty has been utilized for a large number of years because of the physiological trepidation it exacts on the individuals who witness and find out about capital punishment. The utilization of this form of punishment has served to lessen rates of crime and adjust the brains of future criminals to dissuade them against carrying out terrible wrongdoings like murder, injustice, terrorism, espionage and kidnappings. Backers say it discourages wrongdoing while abolitionists say it is illegal (Siegel 121). The most noticeably awful repulsiveness of the criminal justice framework is the execution of an innocent individual. Over a long period of time, proof has demonstrated an unsatisfactorily high risk of sentencing innocent individuals in a criminal justice framework that is so defective. A few late executions have demonstrated that deadly injection which is rampantly used for executions can frequently be agonizing and inclined to failure that ends up torturing the executed individual. Lately, as pharmaceutical makers have withdrawn consent to utilize their medications in executions, states have much of the time neglected to acquire safe options and been compelled to cover their executions under shrouds of mystery. The outcome has been an absence of responsibility for state governments in connection to mess up executions (Sorensen and Pilgrim 12). A method for defending capital punishment is that is seen as a technique which can be made into an exhibition for the general public. This thus builds up the manner of thinking that those found guilty are no longer wanted to be part of human society and thus must be dealt with in a way that is esteemed proper. According to Chenwi (59), the human rights as natives of the United States apply to the upright and good individuals and the bad individuals in equal measure. Many people argue that death penalty makes the families of the murdered

Dark Chocolate Essay Example for Free

Dark Chocolate Essay (NaturalNews) Ongoing research shows that eating dark chocolate exerts beneficial effects throughout the whole body. High quality chocolate delivers disease-zapping antioxidants, lowers blood pressure and protects your heart and liver, all in one fell crunch. Chemistry Central Journal brings even more good news for chocolate lovers, stating that dark chocolate contains more flavanols and polyphenols than fruit juice. Cacao seeds are a Super Fruit providing nutritive value beyond that of their macronutrient composition, said Dr Debra Miller. Chocolate and Blood Pressure The important thing is that the antioxidants in dark chocolate can significantly reduce blood pressure in patients with hypertension. According to researchers from the University of Adelaide, flavanols promote vasodilation, which may consequently lower blood pressure. There have, however, been conflicting results as to the real-life effects of eating chocolate. Weve found that consumption can significantly, albeit modestly, reduce blood pressure for people with high blood pressure but not for people with normal blood pressure. added Dr Karin Ried, who is program manager and research fellow of the PHCRED (Primary Health Care Research Evaluation Development) program at The University of Adelaide. The analysis concluded that the pressure reduction caused by chocolate consumption was comparable to the effects of 30 minutes of daily physical activity. Chocolate and Cirrhosis There are also potential benefits for liver disease patients. Spanish scientists found that eating dark chocolate lowers blood pressure in the liver and reduces damage to the blood vessels of patients with cirrhosis. A study which was presented at the International Liver Congress 2010 divided 21 cirrhotic patients with end stage liver disease into two groups. The first group received liquid meal containing dark chocolate, while the participants in the second group were getting liquid meal with white chocolate devoid of anti-oxidant properties. As a result, the patients receiving dark chocolate experienced a noticeable reduction of post-prandial increase in blood pressure in the liver. one Square Is Enough. However, it is not necessary to eat huge quantities of chocolate in order to experience all the health benefits. In fact, just one small square a day may be enough to experience the health benefits chocolate is offering. A study performed in Germany that compared 19 357 individuals found that those who ate the most amount of chocolate (an average of 7. 5 grams a day) were at a 39% lower risk of developing a heart attack than people with the lowest (1. 7 grams) chocolate intakes. To put things into perspective, the six grams of difference are the equivalent of one small square of a typical 100g chocolate bar. Our hypothesis was that because chocolate appears to have a pronounced effect on blood pressure, therefore chocolate consumption would lower the risk of strokes and heart attacks, explains Dr Brian Buijsse from the German Institute of Human Nutrition, who led the research. Small amounts of chocolate may help to prevent heart disease, but only if it replaces other energy-dense food, such as snacks, in order to keep body weight stable.

Laura Secord :: essays research papers

Laura Secord was originally an American. She was born in Massachusetts on September 13, 1775. Her father was Thomas Ingersoll. He was a major in the American army. They were well known because Laura's father was a clever man. In her family there were inventors, mechanics, merchants, magistrates, teachers and soldiers. Laura had three sisters. When she was eight her mother had died and her father had gone off to war, so Laura had to look after them. After two years or so Laura's father married someone else. A month later she got ill and died. Three years later he remarried a woman named Sarah Whiting. After Thomas Ingersoll became a young Republican and saw excessive violence in Massachusetts, he moved his family to Upper Canada. When Laura was eighteen they moved again to Bustling Port, which is near the Niagara River below the falls. After Laura had moved there she met a young man named James Secord. After dating for a long period of time, James asked Laura to marry him. They married in 1797 at the Church of England. They were very wealthy. Laura was a big help to James in his business since she came from such an affluent family. By 1812, the Secord's had five children, two servants, a small pleasant house and a wealthy store. When they first got married, they lived in St. Davids and after being married for a while they moved to Queenston. Laura did not work but James was a Merchant. Life was good for Laura, James and their family, and it seemed the future held nothing but happiness. On June 18, 1812, war was officially declared. It was Great Britain with the Native Americans against the United States. Queenston and Niagara Falls were long awaiting the attack of the US forces from across the Niagara River. James had already left to fight in the battle in which Sir Isaac Brock was killed. After Laura found out that her husband was missing, she went to Queenston Heights to search among the dead and wounded. James was there with gunshot wounds to his knee and shoulder. After his wounds were dressed, enemy soldiers demanded food and stay at the Secord homestead. The Niagara Peninsula became a hostile territory. Lieutenant James FitzGibbon's special force of fifty men and one hundred and fifty Indians were stationed at Fort George, the present-day Niagara-On-The-Lake.

Mestiza Whitening Soap Essay

Whitening Soap have the distinct smell and have usually and orange color. Papaya also contains enzyme that will give our skin more refreshing. Papaya soap contains three main ingredients; papaya extract, papaya juice, and pulp. The three ingredients will be combine during the soap manufacturing. Vitamins C and A are highly concentrated in most papaya fruits, along with beta carotene and an enzyme called papain, an enzyme that helps digest proteins. The vitamins in papaya are often nourishing for the skin, especially for those with blemishes and scars. The antioxidants in these vitamins purportedly helps wash away dead and dry skin cells very quickly, promoting the growth of new, healthy skin. This quick turnover of skin growth typically helps fade scars, heal blemishes, and helps scabbed-over wounds become soft and pliable again more quickly. The papain enzyme helps the vitamins in the papaya soap to do their work, in addition to performing several functions of its own. Papaya also helps to keep the skin soft, pliable, and new-looking, making it a popular facial soap. Its exfoliating properties promote smooth skin and may help remove uneven coloring and dark spots over time. Some manufacturers advertise very fast spot correction with papaya soap, but papaya alone will not usually remove spots quickly. Several months of using the soap may show results in this area. Those with food allergies should read labels closely to make sure they won’t have an adverse reaction to their chosen soap. Core benefit of the product: 1. Fade scars and black stain Papaya Soap can get rid of scars as Papaya soap contains Papain which will removes sore and injured skin. Papaya soap can also be used to eliminate black spots of the skin, to fade scars, stimulate the formation of new skin cells and it should constant use until the skin return to normal. 2. Overcome the problem of acne Acne arises usually caused by cell exfoliation of dead skin cells that clog the pores of the skin. This resulted in the formation of dead skin cells and when met with excessive oil production will cause instances of causes acne. Therefore, Papaya soap act effectively to peel the dead skin cells so that acne will not popup, and at the same time it will remove the scars of acne overtime. 3. Whitening and Skin Whitening Equipped with Cocoa extract to soften new skin cells, soap also contains papaya enzyme papain to regenerate new skin cells. With regular application, your skin will become bright, white, and stain-free. Picture of Location The location of the business is in 1570 Dela Paz Bldg. Dapitan St. Sampaloc, Manila Measurement As we know there’s a lot of Papaya soap that have been produce in market now days such as Likas Papaya Soap, Silka Papaya soap, Royale Beauty Kojic Papaya Soap and ect. So for our Papaya soap brand name, we choose to use MESTISA (whitening soap). We choose this name because as we can see after using this Papaya Soap we can see the differences after using it. Rough skin, flake skin, oily skin and so on can become smooth, fresh and the oily skin will be decrease after using this papaya soap. So that’s why we choose Pure White and it is also shows the consumers about the naturality if they used our product. Price List Small- P600 Big- P800 Logo Front view: Back view: This example of our product packaging. In front of our soap box as we can see there’s our product name Mestiza, which picture of girl and Papaya fruit which mean, if we use this soap then our skin will be look more white and become natural like the girl in the picture and the green circle and the star mean is made by 100% papaya fruit. We also choose the orange color because it is show the originality of the papaya fruit. On the top of the packaging the sentence is explaining briefly about our product. â€Å"Bathing your skin with a new young beauty MESTIZA (whitening soap). It is made to gently cleanse and deeply nourish your skin, leaving it soft, smooth and refreshed. 100% derived from the papaya fruit extracts that help to whiten skin and smoothens for all kind’s of skin. † On back of this box customer can see the ingredients of our product. The ingredient of our product is Coconut Nucifera, RicinusCommunis, Oil, Sodium Hydroxide, Glycerin and another substan ces that have been allowed. How to use this soap: lather in the palm of our hand. Apply on wet face and gently massage, concentrating on forehead, nose and chin. Avoid eye contour areas, in case of contact with the eyes, rinse immediately. Suitable for daily usage. You can use it for shower and face, massage your body 2-3 minute then wash it with water. And as we see there’s â€Å"Halal† logo, this product can be used for any people (can be used whether muslim and non-muslim). We also put our company logo there which the blue circle means that our product will be sell around the world and the good sign is customer will satisfied and will not disappointed about our product. Benefit of this product 1. Papaya Soap for Dark Spots and Skin Whitening As we know, papaya soap is quite famous because of its can make our skin  lightening. Using these papaya soap, dark spots will disappear in just a few weeks. It can minimize the body’s production of melanin which is the main cause of the darkening of our skin. Papaya soap not only lighten your skin’s complexion but more importantly is evens it out so that you don’t have dark areas in your face, dark underarms or elbows and minimize the discoloration caused by scars. 2. Papaya Soap for Acne and Skin Exfoliation As you use papaya soap, the papaya enzyme that’s a natural substance found in the papaya fruit, promotes the removal of dead skin. Dean skin can dry up your skin leaving it itchy and rough. Skin exfoliation is also important so that no other elements like dirt and dust particles are trapped in your skin which can cause pimples and blackheads. Through daily use of papaya soap, Acne and scars will be minimized and you’ll exfoliate your skin making it softer, whiter and pimple free. 3. Leaves your Skin Healthy and Smooth One of the signs of an unhealthy skin is dryness. If you are scratching often or have noticed cracked on skin patches, then you may already have dry skin. Papaya soap is one of the more effective treatments to dry skin as it rejuvenates the skin. 4. Papaya Soap Heals Acne and Pimple Scars Since Papaya soap mainly flake the skin, it can unclog pores that have been backed up by dead skin cells and over production of sebum, the natural oil that our skin secretes. Pimples appear when dead skin and sebum are not immediately washed away. This is why, we should regular use of papaya soap, acne can be avoided and you can prevent any breakouts of those embarrassing rashes and pimples. 5. Relieves Pain from Insect Bites A fact about the papaya enzyme is that it can breakdown proteins and the toxins left by an insect bite. Rinsing and washing a bug bite and stings with papaya soap and water can relieve the pain and itching. This can be a very welcome idea especially if medical creams are unavailable. Variety of the product line 1. Shapes We just make our product into rectangle shape. This is because if we make it like that it will be easy to hold and can be divides by for easy use if needed, depending on customer convenience. 2. Color We used orange as our primary color for our product because it will shows the originality of product that it has been made of 100% from the fruit itself. Plus, we also make it orange to make sure customers are not confused. If we make our soap from papaya, we should try to make the product exactly the same color as the fruit, otherwise the customers will not even bother buying it. 3. Scent and Flavor The scent and flavors of course, we used the papaya’s natural ingredient to make our soap, not only for facial use but at the same time for aromatherapy. The customers will feel relax and refresh after each use of our product. Target market/customer for the cosmetic product Our target market is men and women between 18-30 who are still students or recent graduate. They are most likely the target group who really wanted to care of their appearance. They are energetic, like going out with their friends and wanted to look elegant in the public. We also focus on a woman who already married with an age between 30-50. Even though they are married, they really wanted to look beautiful for their husband. Young men and women who are still a student are really focused on studying and most of them do not have at least a part-time job. They rely on their parents to send them money. Their budget is limited for food and some other expenses to cover up. Rather than purchase an expensive cosmetics products, they probably turn to some cheap products that have the same effect. Lastly, we also focus on customers who have severe acne problem. People with acne problem tend to avoid going out in the public because there are too ashamed of their appearance. Sometime commercial product does not work at all and some branded goods are expensive. The marketing mix/4P application 1. Product Our traditional cosmetics focus on customers who wanted their facial skin to be free of black spot and look radiant. They do not need to spend their money on some expensive facial whitening product. Nowadays, women are not the only one who worried about appearances, even men wanted to be beautiful for their own image. In order to meet customer’s expectation, we introduced product that gives them the same effect as other expensive cosmetic products in form of a soap that is easy to use with just a cheap price. 2. Price The suggested retail price of P60.00 each which is the cheapest whitening product in market yet. Those who cannot afford to purchase an expensive cosmetic product, the customers can turn to this product as an alternative for their facial problems. 3. Promotion The promotion aspect for this product only apply to advertising, we make advertisement using internet, poster sites and newspapers. Other promotional methods include sales promotions, direct mail, and demonstration. In overseeing the product’s success, we will offer a special promotion for the products before integrating it into normal inventory. 4. Place Our products will be most likely to be sold in place where other cosmetics products are sold, but we will also put the product in a supermarket of grocery store. This way the customer would not have the problem to buy the product because it is easy to find. Most of facial product or cosmetics product have the same purpose, and that is to be used by customers and gain profit from it. The companies or certain organization claiming that their product is better that the others and vice versa. At the end of the day, customers are the only people who will decide which product is better. Customers nowadays like cosmetics product that will show the result faster. So, it will be natural that the customers will try to avail variety among the different brands, which is the reason why different brands or products give discounts and launch new stuff. Brand Decision process depends on economic view such that if a buyer knew about any cosmetic products in less price and more benefits then definitely he or she will consume it, therefore  our product offer more benefits in reasonable price for consumer to make a favorable decision. Consumers search for goods that fulfill their needs and enrich their lives. Our products go beyond delivery of a commodity or service; they pursue the development of a long term profitable relationship with their customers.Customers will buy our product mainly because of three factors fragrance, package and ingredients. Computation (Income Statement) Reference 1. http://www.stylecraze.com/articles/benefits-of-papaya-for-skin-and-hair/ 2. http://www.sabunpepaya.net/ 3. http://khasiatdaunpepaya.blogspot.com/2013/05/manfaat-sabun-pepaya-untuk-kecantikan.html 4. http://www.ehow.com/about_6783990_papaya-soap-skin-whitening.html 5. http://www.livestrong.com/article/230286-what-are-the-benefits-of-papaya-soap/ 6. http://www.info.com/papaya%20soap?cb=63&cmp=2884

Airport Security Essay

The department of homeland security has spent $40 billion rebuilding the aviation security system since September 11, 2001. Since then airport security has changed drastically, changed the whole world’s attitude towards airport security. The terrorist attack also showed the entire world how easily the old system was to manipulate and how much improvement airports need before they can truly be considered secure. The attacks forced the airline industry to renew and strengthen their focus on security. Many airports in the U.S. have introduced ethnic profiling since September 11, 2001 and the evidence shows this method has helped improve airport security. â€Å"The suspects who have since 9/11/01 been picked up are at least mostly Arabs† (Gale â€Å"Airport Security.† Opposing Viewpoints Online Collection). Security checks are not intended to embarrass or harm anybody; they are a necessary precaution to protect all passengers including Muslims. Not only does the TSA keep an eye on airline security around the globe, but also they have many different layers of security in our nation’s airports. The newest and most controversially is the full body scanner. These x-ray machines strip a person down to their birthday suit. Airport screeners are now federal employees. People are now having to wait longer to be able to pass thru security line to check in. many travelers get pulled aside for full body searches. There are 40 active full body scanners at 19 different airports, by the end of the year officials would like 500 in place. Today forty five thousand employees are working as passenger’s screeners in more than four hundred airports around the country. â€Å"Our top priority is the safety of the traveling public, and TSA constantly strives to explore and implement new technologies that enhance security and strengthen privacy protections for the traveling public†. (â€Å"TSA Takes Next Steps to Further Enhance Passenger Privacy.†) Though airport security was enforced, there was another incident. On Christmas December 25,2009, a twenty-three year old Nigerian named Umar Farouk Abdulmutallab attempted to detonate explosives aboard a Northwest Airlines flight traveling from Amsterdam to Detroit, Michigan. Abdulmutallab had hidden plastic explosives in his underwear, which had gone undetected during the passenger screening process. Abdulmutallab had also been identified as having connection to the terrorist organization Al-Qaeda less than two months before the attempted bombing, and his own father had contacted the American embassy in Nigeria to warn them of his son’s extremist beliefs. The only reason the bombing  Failed was because abdulmutallab did not properly activate the device, and other passengers aboard the plane subdued him. Two weeks after that incident Obama administration mandated extra scrutiny- including full body pat downs- for people flying into the United States from 14 mostly Muslim countries. Under the new rules, all citizens of Afghanistan, Algeria, Lebanon, Libya, Iraq, Nigeria, Pakistan, Saudi Arabia, Somalia and Yemen must receive a pat down and an extra check of their carry-on bags before boarding a plane bound for the united states, officials said. Citizens of Cuba, Iran, Sudan and Syria- nations considered â€Å"state sponsors of terrorism† (â€Å"Airport Security† January 6,2010). Airlines are still responsible for checking passenger information against government-issued watch lists intended to flag potentially dangerous travelers. Two of the lists are often referred to as the â€Å"No-Fly† (â€Å"Airport Security† January 6,2010) list, are the â€Å"Terrorist Watch List†, (â€Å"Airport Security† January 6,2010) and travelers appearing on these lists are subject to more detailed search or in the case of the â€Å"No Fly† list, are denied the ability to travel. We should appreciate that the airport security is making our trip safe and secure. Any inconvenience people feel is unimportant compared with saving lives by preventing terrorist attacks.

Money Laundering Extract from UNODC Essays

Money Laundering Extract from UNODC Essays Money Laundering Extract from UNODC Essay Money Laundering Extract from UNODC Essay Money Laundering Extract from UNODC BY 24 Money is the prime reason for engaging in almost any type of criminal activity. Money-laundering is the method by which criminals disguise the illegal origins of their wealth and protect their asset bases, so as to avoid the suspicion of law enforcement agencies and prevent leaving a trail of incriminating evidence. Terrorists and terrorist organizations also rely on money to sustain themselves and to carry out terrorist acts. Money for terrorists is derived from a wide variety of sources. While terrorists are not greatly concerned with disguising the origin of money, they are concerned with concealing its destination and the purpose for which it has been collected. Terrorists and terrorist organizations therefore employ techniques similar to those used by money launderers to hide their money. The ability to prevent and detect money-laundering is a highly effective means of identifying criminals and terrorists and the underlying activity from which money is derived. The application of ntelligence and investigative techniques can be one way of detecting and disrupting the activities of terrorists and terrorist organizations. Because they deal with other peoples money, financial institutions rely on a reputation for probity and integrity. A financial institution found to have assisted in laundering money will be shunned by legitimate enterprises. An international financial centre that is used for money- laundering can become an ideal financial haven. Developing countries that attract dirty money as a short-term engine of growth can find it difficult, as a consequence, to attract the kind of solid long-term foreign direct investment that is based on stable conditions and good governance, and that can help them sustain development and promote long-term growth. Money-laundering can erode a nations economy by changing the demand for cash, making interest and exchange rates more volatile, and by causing high inflation in countries where criminals are doing business. Most disturbing of all, money-laundering fuels corruption and organized crime. Corrupt public officials need to be able to launder bribes, kick-backs, public funds and, on occasion, even development loans from international financial institutions. Organized criminal groups need to be able to launder the proceeds of drug trafficking and commodity smuggling. Terrorist groups use money-laundering channels to get cash to buy arms. The social consequences of allowing these groups to launder money can be disastrous. Taking the proceeds of crimes from corrupt public officials, traffickers nd organized crime groups is one of the best ways to stop criminals in their tracks. In recent years, the international community has become more aware of the dangers that money-laundering poses in all these areas and many Governments and jurisdictions have committed themselves to taking action. The United Nations and other international organizations are committed to helping them in any way they can. Criminals are now taking advantage of the globalization of the world economy by transferring funds quickly across international borders.

Marketing Strategy Analysis for Emirates airline The WritePass Journal

Marketing Strategy Analysis for Emirates airline Introduction Marketing Strategy Analysis for Emirates airline IntroductionMethodologyTarget Market and PositioningStrategic formulationMarketing PlanImplement StrategicConclusionRelated Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline industry to competitive among industry, so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company in the airline industry, but today there are large number of Airline companies are still growing in the market, which are looking for stealing a market share. In this point, with in the growing industry there are more and more choices for the customer to be able to chose the airline who they wanted to traveling with and yet still looking for the one which can serve their need also. Due to the hitting of economic slump, it’s sent the effect to the large commercial airline shrinks them and may not be able to expand the company. Therefore, the switching cost to the low cost airline has also created an impact on the Emirates airline. In order to maintain the business success and obtain customer to flying with, the airline also need to modify their strategies and service which could give to customer feels the different and added value after purchasing the products. The aim of this report, the author is trend to analyze and evaluate the strategic issues, which can be able to give and effectiveness for the airline to develop their strategic use to be more effectively. In this report will consist of two major parts: part one will analyze which strategic formulation and lead to implement strategic approach as gaining ahead competitive advantages from resolving the switching cost of consumer leak to the budget airline. In the following part, the author will recommend and conclude at the end of the section. Methodology In this research, the author trends to use a secondary data sources to seek and conduct this research. This is because of the use of the secondary, it’s also give the reader to gather information a wider range from the different sources which can justify and analyze in order to achieve the tasks. In addition, the use of the secondary data will also give an efficiency in term of saving time to conduct this research from the available sources e.g. The Internet, Books and journals are also an important in term of apply and develop with their own report. Target Market and Positioning In terms of performing the business, the marketer should be identifying who is the customers and understand the customer action for a product or service in order to providing the satisfy goods or service for them. Emirates airline is one of the air carrier, which have hardly felt the economic and airline down turn. There are three major categories of passengers: tourism and business, expatriates and transit passengers. UAE’s Tourism and Business segment Customers. Dubai’s emergence as a regional business and tourism hub that has provided Emirates airline plenty of room for increasing and has fueled regional air passenger traffic. Dubai aims to attract 15 million visitors by the next year. Therefore, Emirates airline should plan to take advantage from this situation that can make more passengers to the airline. Expatriates in UAE Because of Dubai economic is rapidly increasing, it has created huge demand of workface and the highly paid labor market is a major attraction for the various workface around the world. The diversity of population enables Emirates to plan their route; they have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operate in an â€Å"open sky† policy, which allow any carrier to compete with Emirates airline. Transit passengers Due to Dubai is the operational hub for Emirates airline; it is the best position to connect between Europe, Asia and Australia that can be support to the airline. Emirates has been using â€Å"connecting point† in the promotional of their marketing especially transit passengers, the well established and marketed wide range network enables their to prosper in particular segment. Strategic formulation Marketing Plan In order to identify Emirates airline strategic options, ANSOFF directional matrix can be used as a starting point to identify the options that are available. According to Aaker and Mcloughlin (2007), there are four possible alternative growth strategies that can be developed. It consists of market penetration, market development, product development, and diversification. (see appendix 1)    Marketing Penetration (Improving In-fight Service) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers. Currently, Emirates have an expensive telecommunications method to make voice call and Internet, passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat, which is already installed on most of the Emirate airplanes. Marketing Development (Extending New Routes) Due to the number of services is increasing into new markets where company seeks to sell their product to new areas so, the launching existing services to new area or new market segments is a possible way to achieve this strategy. The objective of Emirates airline is building up Dubai into a popular aviation centre that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs as Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight to event like the Dubai shopping Festival that hope to attract more travelers to the city. In order to improving the number of tourism, Emirates airline add new route and destination especially in UAE tourism. Due to the airline managed road shows and press convention to announce its entry to new city, these event allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other promotion that can give a advantage for the airline. After performing a new route to the country’s economic hub – Shanghai – the airline offers passengers a chance to visit the epicenter of China’s political and cultural activities. Because of China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs. The success of Dubai as an intercontinental hub, it has been facilitated by airline such as Emirates. The centre point of Dubai has become extremely important; because of it hardly two points on the globe where it is not logical or possible to use Dubai and connecting point, and it usually a good direct route. Product Development (Private Suite) Introducing new services into existing markets implies product development is strategy, which involves the development of skill and requires business to expand customized services that can apply to current markets. As Dubai is a hub for international business travelers, this is time to improve new product to provide for top-level business executives. The CEO’ imagine of multi-national company makes lengthy overseas journey to attend a board meeting that could have a main impact on the company financials. The fact, company would like CEO to be on top for the rested, refreshed and relaxed so, the cost of CEO’s air travel is doesn’t seem so expensive when comparing to service for them. Emirates airline has more services for business travelers that is reason why Emirates airline introduce high quality first class private lounges to attract business travelers. The premium class private suit would be fully outfitted with personal storage, coat cabinet and desk and individual mini bar. Long seat reclines to become fully horizontal couch and TV wide screen. Exceptional level of personal services including a gourmet and wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. Related Diversification (Low-cost carrier) The last strategic option allows Emirates airline to exploit its competitive advantages in airline service qualities. Diversification is a strategy, where business sells new services to new market segment. It is more precarious strategy because of limited experience on particular new market areas (Lee and Carter, 2009). After the European low cost carriers are a successful, Middle East operator also started expression to explore new marketing concepts of â€Å"Frills-free† fly. The low cost airline is increasing at more times in the average industry. The low cost airline offers lower prices than traditional airline by fascinate promotion. The low cost has flexibility fare that is one reason why some people is switching cost to them. Air Arabia dominates exclusively to this low cost carrier service in UAE. Therefore, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE.   Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. The key routes should be high demand and large number of expatriates home country like Egypt, India and Pakistan. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircrafts. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Implement Strategic As Mintzberg, Ahlstrand and Lampel (1998) the implement strategic is going to using after the marketing plan, it should be evaluated. The evaluation is necessary for extent the marketing objectives, it have been achieved during the specified time period. Improving In-Flight Service: Success criteria of deploying a system to allow passenger to use their mobile phones for communication, it is increasing market penetration. It can be measured in terms of voice and data usage and expansion of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight market occupancy is showed the result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites The first class private suites is a new product of Emirate airline, it can be measured the success of the product. Quantitative measurement of this product would be number of booking or occupancy. If it fails, the corrective plan is reducing the tickets price. Budget Airlines Success criteria would be capturing new customer base for the airline. Since its separate operating entity we can estimate financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Conclusion To conclusion, the related diversification options were suggested as the firm strategic business solution. The overall analytical approaches primarily from the positioning operational hub as a Dubai. However, the firm has high capability to expand its competencies and capabilities into other market areas that the resource based view approach is estimated as the most suitable one.

A Google HR Chief Shares The Secrets to Getting Promoted

A Google HR Chief Shares The Secrets to Getting Promoted While there’s no one set way to guarantee you’ll get promoted, there are a few strategies that seem to work much better than others- even across a range of industries. Here are a former Google HR chief’s top 5  tips. 1. Get constant feedbackDon’t be a pest, but do constantly ask your boss what you would need to demonstrate to her to advance. Or, even more subtly, what she values most in a truly trusted employee. Then do that. Exactly that. Get in the habit of naturally, casually asking for feedback after meetings or presentations (â€Å"How’d that go?† â€Å"Anything I could have improved?†). Check in and ask periodically what skills you should be accumulating or developing.2.  Be the office problem solverThe first thing you need to do to be in good standing for a promotion is to earn the trust and confidence of your boss and the company at large. Do this by assessing, first and foremost, your boss’s biggest crisis or concer n, and set about solving it for them. Once you prove that you can listen carefully and pick out the most important priority and square it away, you’ll be well on your way.3.  Think in the long termYou should always be thinking three to five moves ahead, both of your colleagues and your boss. Make yourself a 5, 10, 25 year plan and start to map your progress to meeting your longest term goals- now. This way, you will continually generate new opportunities for yourself. Invest in your skills and career- even in unorthodox or sideways ventures. You never know when you’ll hit the magic alchemy to catapult yourself to the top.4. ASK!You’ll very rarely get a promotion if you don’t assert yourself as wanting one. This is particularly a problem for women, who nominate themselves far less frequently for advancement. Regardless of who is doing the promoting- your boss or a committee who hardly knows you or your work- be sure to put your name in every chance you g et. And ask your boss to help support you in moving forward.5.  Have a strong sense of realityIf you’re facing a ceiling- glass or any other kind, accept reality and figure out a smarter move. Say your boss’s job is the logical next step for you in your career path; if she’s not going anywhere, neither are you. Consider lateral moves to different departments, or even different companies, to give yourself the room to grow. If you’re not being recognized in a way you know you should be, move on. Always be willing to accept a difficult reality and pivot yourself to a solution.

Ethical Dilema Case 2 Essay Example | Topics and Well Written Essays - 1000 words

Ethical Dilema Case 2 - Essay Example Hence, a decision that his activities be reported to the police officials was taken. It was justified as the police would be in a better position to investigate his motives. The ethical duty has been done as the potential threat to other people’s lives has been reported. Having stated all this, it is, however, important to state that the Middle Eastern descent was only a potential threat and this fact does not make him an offender or a terrorist. He might have had differing views but it might be possible that despite having such views, he might not be dangerous at all. After all, everyone is entitled to his or her opinion. Hence the person should investigate what had happened to the Middle Eastern man and his belongings. Have the police taken him into custody? Is he being tortured just for having such views? Or has he been deported? What happened to his belongings in his apartment? The answer to these questions must be sought to ensure that an innocent person is not being punished or tortured for what he has not even thought of doing, let alone committing the offense. The first decision can be supported by the moral rule that one must carry out his or her responsibilities. These responsibilities may include reporting a theft, a murder or reporting to the concerned authorities even if a suspicious activity is seen to be taking place. The man rightfully informed the police officials so that he and his neighbors can avoid any impending danger. In doing so, he had not only made himself secure but also others around him and had also helped the concerned authorities in maintaining law and order situation by taking the appropriate decision at the right time. The second decision is that the person should further investigate the whereabouts of the Middle Eastern man. This decision is based on the moral rule that no innocent should ever be

Early twentieth century arts Essay Example | Topics and Well Written Essays - 750 words

Early twentieth century arts - Essay Example The renaissance was a cerebration of the African-American heritage which was expressed through art, music, literature and dance (Watson 19). The Harlem renaissance began to wind down in the year 1929; this was partly caused by the great depression because financial necessities became of more importance than the artistic expression. Great waves, of the African-Americans, travelled to the northern cities so that they may seek employment opportunities in many factories, which were available in response to World War 1. These African-Americans were forced to settle in urban segregated housing, due to the social attitudes of the 20th century, and ended up creating metropolises. This caused that period of artistic and intellectual activity in the African American community, in New York, which finally lead to the Harlem Renaissance (Watson 19). The Harmon foundation was started by one of the many white Americans who expressed interest in the artistic eruption of the black Americans. He established the foundation in the city of New York. The main aim of the foundation was to recognize the African American achievements, in fine arts and also in other fields like, music, farming, relations, literature, race, education, science, religious service and business (Watson 19). Some scholars are today critics of the Harmon foundation. They say that the foundation puts emphasis on the celebration of the African-American cultural achievements and overlooks the difficult living conditions that are found in many black suburbs in urban settings. Many artists have been given support by the Harmon foundation. They include artists such as; Robert Russa Moton, Hale Woodruff, Palmer Hayden, Langston Hughes, Archibald Motley, Countee Cullen and Claude McKay. All the above named artists have all received various awards in fine arts and literature (Watson 19). Jackson’s works of Art

Managing Human Resources in Contemporary Organisations Essay

Managing Human Resources in Contemporary Organisations - Essay Example Organizations have adopted various strategies and approaches with the aim of overcoming the increasing challenges, as well as meeting or exceeding the set organizational goals and objectives (Redman & Wilkinson, 2009, p. 14). The shift from traditional personnel management to human resource management is one such example of how organizations adopt new approaches and strategies in a bid to increase their competitiveness and improve their performance (Martin-Alcazar, et al., 2012, p. 512). There has been an argument among management practitioners that the traditional personnel management is outdated and that organizations need to adopt a human resource management approach, in order to achieve their goals and objectives in the increasingly challenging business environment (Durovic, 2012, p. 83). This essay will, therefore, discuss whether organizations need to adopt human resource management approach in replacing traditional personnel management that is deemed to be outdated. ... Specifically, personnel management is majorly administrative record-keeping function that seeks to create and maintain employment conditions and terms that are equitable (Legge, 2004, p. 55). On the other hand, the human resource management aims at integrating the functions of traditional personnel management to corporate strategies and goals, as well as performing additional people-centered organizational developmental activities. Basically, it can be seen that the significant differences between these two approaches are in terms of application, approach, and scope (Tripathi, 2002, p. 33). As has been mentioned, personnel management is the traditional approach, while the human resource management is the modern approach. In other words, personnel management preceded human resource management (Storey, 2007, p. 97). The origins of personnel management can be traced to the welfare tradition in the post World War One period where more focus was put on meeting the basic needs of the emplo yees. As the dynamics in relations between management and trade unions changed, the responsibilities of personnel management grew beyond welfare to include areas such as effective personnel and industrial relations administration. Personnel management approach put more emphasis on the formulating and monitoring procedures and rules conformance (Torrington et al, 2002, p. 29). Over the last three decades, there were changes in the business environment that wERE brought about by increasing competition and developments in technology. As a result, customers began to have widened choices which prompted companies to keep innovating and providing the kind of

Christianity and the world at large Essay Example | Topics and Well Written Essays - 1000 words

Christianity and the world at large - Essay Example Its main aim can be summarized in the following ways: 1. Abolition of property in land and application of all rents of land to public purposes; 2. A heavy progressive or graduated income tax; 3. Abolition of all rights of inheritance; 4. Confiscation of the property of all emigrants and rebels; 5. Centralization of credit in the hands of the state, by means of a national bank with State capital and an exclusive monopoly; 6. Centralization of the means of communication and transport in the hands of the State; 7. Extension of factories and instruments of production owned by the State, the bringing into cultivation of waste-lands, and the improvement of the soil generally in accordance with a common plan; 8. Equal liability of all to work and establishment of industrial armies, especially for agriculture; 9. Combination of agriculture with manufacturing industries, gradual abolition of all the distinction between town and country by a more equable distribution of the populace over the c ountry; and 10. Free education for all children in public schools, abolition of children's factory labor in its present form and combination of education with industrial production (http://www.marxists.org/archive/marx/works/1848/communist-manifesto/ch02.htm).3 Since communism is against any form of subjugation, the Church is considered its enemy for a church has leaders, even a hierarchy of elders who would oversee the flock and make sure that no one goes astray. Charles Darwin's teaching of Natural Selection is anchored on the principle of preservation. According to him, natural selection, "on the principle of qualities being inherited at corresponding ages, can modify the egg, seed, or young, as easily as the adult."4 Plainly speaking, this...The likes of Abraham Lincoln and George Washington led the United States of America anchoring on Biblical truths and Christianity as a whole. America still looks back and acknowledges that some of the glorious past of this country were under the leadership of these two figures.Christianity in general should put itself in its proper place and not quarrel with other people insisting only on what it thinks is right. The first step is accepting that people of all ages and nations vary in many ways and one of these is their belief and principle in life. By learning to accept others the way they are leads to a better understanding of why they are so different and why they behave in the way they do. Having a n open mind can lead to less prejudice and judgmental spirit. The second step is respect. Since people are free to choose what they should believe in, Christianity should not impose on others what it thinks is right or wrong. In other words, to respect other’s religious conviction will lead to a more harmonious relationship. It has been said that man is not supposed to do to others what he does not want others to do to him. In this way, if Christianity seeks respect, it should also respect others. Finally, Christianity must not cease to be vigilant. It should continue to be a watchdog, a spiritual eye to the government and the nation as a whole. Although it may not force itself, its very presence will shed light to the world around it and will lead others to know the difference.

Social Responsibility and Governance Research Paper

Social Responsibility and Governance - Research Paper Example The paradigm shift in the affairs of Trans-National Corporations of moving from corporate philanthropy to corporate social responsibility began in the 1990s. CSR and globalization, though theoretically miles apart, are in practice complementary to each other with their roles, at times, overlapping. In this report, we carried out a review of the literature to prove the hypothesis that CSR is a key issue in globalization. All authors studied are of the view that CSR is currently playing an important role in the conduct of global business. The larger is the size of a company, the greater is the onus on it for taking up a socially responsible role. According to Kotler and Lee (2005), corporate social responsibility includes those set of voluntary business practices and contributions that a company makes to improve community well-being. Community, here, refers to buyers, suppliers, employees and the social milieu, the company operates in. CSR also stands for operating and exceeding ethical, legal commercial and public expectations of business. For a business to be socially responsible, it is important that its practices and processes should have positive outcomes on the community. CSR is driven by the ‘moral marketplace factor’ creating increased mortality in choices made by consumers, investors, and employees (Hess, Rogovasky, and Dunfee quoted in Kotler and Lee, 2005). Companies value being perceived as good citizens and good corporate citizens. The importance of corporate social responsibility, today, is such that any large corporation can ill-afford to ignore. CSR is about wealth creation by making products and delivering services that are sustainable socially and environmentally. Advantages of CSR extend beyond immediate profit-making and bring long-term multiple benefits. Prior to the current state of globalization, corporate social responsibility was restricted to  philanthropic causes.

Christianity and the world at large Essay Example | Topics and Well Written Essays - 1000 words

Christianity and the world at large - Essay Example Its main aim can be summarized in the following ways: 1. Abolition of property in land and application of all rents of land to public purposes; 2. A heavy progressive or graduated income tax; 3. Abolition of all rights of inheritance; 4. Confiscation of the property of all emigrants and rebels; 5. Centralization of credit in the hands of the state, by means of a national bank with State capital and an exclusive monopoly; 6. Centralization of the means of communication and transport in the hands of the State; 7. Extension of factories and instruments of production owned by the State, the bringing into cultivation of waste-lands, and the improvement of the soil generally in accordance with a common plan; 8. Equal liability of all to work and establishment of industrial armies, especially for agriculture; 9. Combination of agriculture with manufacturing industries, gradual abolition of all the distinction between town and country by a more equable distribution of the populace over the c ountry; and 10. Free education for all children in public schools, abolition of children's factory labor in its present form and combination of education with industrial production (http://www.marxists.org/archive/marx/works/1848/communist-manifesto/ch02.htm).3 Since communism is against any form of subjugation, the Church is considered its enemy for a church has leaders, even a hierarchy of elders who would oversee the flock and make sure that no one goes astray. Charles Darwin's teaching of Natural Selection is anchored on the principle of preservation. According to him, natural selection, "on the principle of qualities being inherited at corresponding ages, can modify the egg, seed, or young, as easily as the adult."4 Plainly speaking, this...The likes of Abraham Lincoln and George Washington led the United States of America anchoring on Biblical truths and Christianity as a whole. America still looks back and acknowledges that some of the glorious past of this country were under the leadership of these two figures.Christianity in general should put itself in its proper place and not quarrel with other people insisting only on what it thinks is right. The first step is accepting that people of all ages and nations vary in many ways and one of these is their belief and principle in life. By learning to accept others the way they are leads to a better understanding of why they are so different and why they behave in the way they do. Having a n open mind can lead to less prejudice and judgmental spirit. The second step is respect. Since people are free to choose what they should believe in, Christianity should not impose on others what it thinks is right or wrong. In other words, to respect other’s religious conviction will lead to a more harmonious relationship. It has been said that man is not supposed to do to others what he does not want others to do to him. In this way, if Christianity seeks respect, it should also respect others. Finally, Christianity must not cease to be vigilant. It should continue to be a watchdog, a spiritual eye to the government and the nation as a whole. Although it may not force itself, its very presence will shed light to the world around it and will lead others to know the difference.

The Neo Accountant Essay Example | Topics and Well Written Essays - 2500 words

The Neo Accountant - Essay Example A. Hopwood has correctly stated: "Accountants and other members of the management team searching for means of understanding and improving standard setting and budgeting; must therefore see the process in its entirety and respond to it as a complex human and technical problem rather than one standing in technical isolation." The Contingency Theory can best explain how management should respond to proposed change. The theory is summed up in two words: It depends! Accountants and other members of the management team will have to respond to each situation by looking at it whole. According to Fiedler's Contingency Theory of Situational Leadership, situations of proposed change that appear low in control must be managed in a directive and task-oriented manner. On the other hand, situations that are high in control must simply be dealt with in a supportive fashion; in this case, managers can stay out of their subordinates' way to a large extent (Boje). All changes in accounting practices are sure to have extensive effects on the organization as a whole and the community of people it is involved with. Accounting practices with the aid of latest technology that make an organization more efficient may improve the state of an entire economy. Given that finance is the basis of organizational operation, accountants cannot isolate themselves and be looking for an improvement in accounting practices without consulting other branches of management as a team. Consultation, then, has got to be the first step in the introduction of accounting or managerial change. This essential step to change involves many departments of management, including planning. Forecasters and planners along with those that propose change have to work in agreement before any lasting change can be implemented, let alone expected to have results that lead to increased efficiency, productivity, and profitability. According to Brewer, Brownlee, and Juras, who have writte n on the implementation of activity based costing and the change management process: "Implementing change in an organization is about ninety percent cultural and ten percent technical." To put it another way, applying accounting change is easy when it comes to the technical side of things. But organizational change is never about technicalities alone. Before applying new accounting principles expected to lead to greater organizational success, it takes a long time for any firm to convince the people that it must convince, and plan with the workforce it must plan change with. Vroom And Yetton's Contingency Model of Normative Leader Decisions is clear on this point. The model asks for consultation or the group decision process if the commitment of group is essential. But if the managers have got all the necessary information, they are advised to be autocrats, making decisions for all and going with the flow (Boje). Take the example of digitization alone for the simple fact that the technological age has brought tremendous change in all areas of human life. Bhimani writes about digitization only in an organizational context:Digitization impacts the form, substance, and provenance of internal accountinginformation with attendant consequences on the behavior and actions of organizationalparticipants and on the functioning of enterprises more widely. Knowledge about theinfluence of the deployment of

Preschool Education System Essay Example for Free

Preschool Education System Essay Ramona is a hard-working, loving, single mother of two preschool aged girls, Theresa and Rosa. She works overtime every week, just to make ends meet for her and her children. Ramona and her children are in poverty. Unfortunately, statistics indicate that Theresa and Rosa will struggle to receive the quality preschool education they need to in order to succeed throughout Kindergarten, grade school, high school and into adulthood. According to one study by Sum and Fogs, students living in poverty rank in the 19th percentile on academic assessments, while their peers who are part of mid-upper income families rank in the 66th percentile on the same assessments (Lacour and Tissington, 2011). â€Å"The achievement gap refers to significant disparity in low educational success between groups of children: low-income and minority children as compared to higher income and non-minority children† (Early Education for All). This academic achievement gap is unacceptable and every child deserves the chance to excel to their fullest potential in school, in order to prepare for adulthood. Preschool is a pertinent part of a young child’s education, which has been proven successful many times in preparing children for grades K-12, and beyond. â€Å"Practitioners and researchers alike contend that the enrichment of preschool makes a difference especially for children living in poverty† (Loucks, Slaby, and Stelwagon). By providing all children with access to preschool programs, the educational achievement gap can be reduced. Unfortunately, since preschool is not a government mandated educational requirement, preschool must be privately funded, leaving families who are unable to pay tuition costs are. This is an opportunity that Theresa and Rosa would miss out on because Ramona cannot afford the tuition. Because of these lasting cognitive and social development benefits that preschool can provide, it should federally funded educational requirement. Quality preschool education needs to be regarded as a constitutional right, not a socioeconomic privilege. There is an increasing educational achievement gap in the United States, between children of low-income families, and their peers, due to their limited access to a preschool education. It has been proven time and time again, that underprivileged children, who are not provided with the access to a preschool education, perform lower in later academic learning, than those who were afforded a preschool education. One study in California revealed that second and third grade students of low-income families who did not attend preschool were significantly less proficient in English and Mathematics (Loucks, Slaby, Stelwagon, 2005). Another California survey illustrated that poverty stricken children entering kindergarten were six months behind their wealthy peers in pre-reading skills. (Loucks, Slaby, Stelwagon, 2005). Children of low-income families are also much more likely to encounter environmental and health risk factors. (Early Education for All). These risks can potentially impede on a child’s readiness for school. For example, children living in poverty have been proven to begin kindergarten with significantly less mathematical knowledge than their peers. â€Å"This would suggest that the preschool experience is a mechanism to level the playing field and fully prepare students to succeed in kindergarten† (Loucks, Slaby, Stelwagon, 2005). By entering the early grades without having the proper pre-requisite education and skill sets, children run the risk of falling behind in class. When a student enters kindergarten unprepared, the students risk of grade retention increases, not only in kindergarten, but also in the grade school years to follow. Catching up to the required proficiency level becomes harder and harder for the student, and in some cases, the student will simply giv e up and either fail or drop out. Access to preschool education for these children can help to close the educational achievement gap, and prevent grade retention, by providing these children with the tools and skills necessary to prepare for Kindergarten and beyond. The United States of America prides itself on its educational standards, and even has ratified educational laws which require children to meet proficiency standards in reading and mathematics at certain grade levels, as indicated in the No Child Left Behind Act. The law incentivizes those school districts which show improvement in test scores, and enforce corrective actions upon those districts who continuously fail to improve student proficiencies. Still, these underprivileged children are left behind, and find it continually challenging to catch up, as the school grades progress. A child’s odds of academic accomplishment are maximized when attending a high quality preschool program, especially within the lower-income communities. This theory has been put to the test. In New Jersey lays a group of the thirty one most poverty stricken districts in the state called the Abbott Districts. The state of New Jersey granted these districts a program which funds preschool education within the districts to their children in order to close the achievement gap for poverty stricken students. The results were noteworthy, and the funds allocated to this cause were well spent. Children who attended this program improved on their math, language and literacy skills. The kindergartners who had previously attended the program closed the academic achievement gap by a remarkable fifty percent between their own literacy scores and those of the national average (Early Education for All, 2005). These results proved the program to be a great success. Studies have been conducted all over the United States, pertaining to children in poverty and the profound effect a preschool program can have on each child’s continued education. In a fifteen year follow up study in Chicago, Illinois, children who attended preschool were proven to be significantly more academically successful than their peers who did not attend preschool. At the age of thirteen, this group of children’s academic scores was sixty percent higher than those who did not attend. By the age of twenty, this same group who had attended preschool was thirty percent more likely to complete high school, and forty percent less likely to experience grade retention or be enrolled in special education classes (Early Education for All, 2005). It is important to remember, however, that although the strongest support for the advantages of preschool education indicates that underprivileged children benefit most, all children, regardless of socioeconomic status can benefi t academically from a preschool education. When a child has had the privilege of attending a quality preschool program, that child is also much more likely to adjust socially in adulthood, than those who did not attend a preschool program. According to Loucks, Sharon, Slaby and Stelwagon, those who have attended a quality preschool program are also less likely to have long periods of unemployment or welfare, and drop out of school. (â€Å"Why is preschool essential in closing the achievement gap?† par. 1). Adults who attended preschool as a child also have been proven to reduce delinquency and crime throughout adulthood (Barnett, 2008). Preschools are not only about cognitive learning, but they give a formal education to pre-kindergarten aged children on the developmental concepts of interaction with their peers. These lessons stay with the children through the remainder of their life. Without those lessons, many do not develop the social skills needed to succeed in our society. Preschool education is not only beneficial to the individuals who attend the programs, but it also benefits community and the local economy as a whole. Funds invested into preschool programs provide a significant return to the community. The RAND Corporation, a non-profit organization which provides objective analysis through surveys and research (The RAND Corporation), recently performed a study which found that for every on dollar invested into quality preschool programs for underprivileged children, two dollars and sixty-two cents was returned into the labor force and economy (Loucks, Slaby, and Stelwagon, Fall 2005). That is a two hundred and sixty percent return on investment. The direct return on this investment alone is more than enough to warrant a universal program. This study does not even include other potential indirect financial returns. Other financial returns from a public preschool investment would also be present in the lowering of state Medicaid costs, law enforcements costs, and other low-income assistance costs, such as food vouchers, homeless shelters and unemployment pay, which cost the government and tax payers a significant amount of money every year. Preschool is a necessary business investme nt for our economy to yield a higher return rate, than the current K-12 requirements today. The concept of a universal preschool program is not unheard of, not even in the United States. Most state government funded preschool programs are targeted toward children of lower income households. These programs have been put into place in a collaborative effort to close the educational achievement gap that exists in our society. However, some states, and even entire countries have already begun governmentally funding preschool programs, not just for underprivileged children whose families cannot afford the tuition, but for all pre-kindergarten aged children. In 1998, Oklahoma legislation ruled to make all four year olds eligible for a universal quality pre-kindergarten program (Sacks and Brown Ruzzi, 2005). Of course, a program as significant as this would not go without continued research and analysis. In a study performed between 2002 and 2003, significant supporting evidence was found which indicated that the program was a success. The study showed increased academic test scor es in the subjects of reading, spelling, writing and mathematics skills (Gormley, Gayer, Phillips and Dawson). Oklahoma is not the only state to equalize education for all children, regardless of their socioeconomic status. With the revenues from a state lottery, and the leadership of, then governor, Zell Miller, Georgia was the first state in the United States to offer a publically funded preschool program (Early Education for All, 2005). Similar to the findings in the study of Oklahoma’s program, Georgia’s program was also proven to be successful. A study found that more than eight percent of students who had attended the program ranked average or above upon evaluation third-grade readiness (Sacks and Brown Ruzzi, 2005). A universal preschool program is not just a theory waiting to be tested, it is already in effect in some areas, and is proving its value in this country’s educational achievement. If we do not put into place the appropriate interventions in the society, the educational achievement gap will only widen, costing more and more tax dollars, and most importantly, costing children the equal opportunity of prosperity in this country. This gap can be diminished significantly by providing each and every child in this country with the equal educational opportunity of a quality preschool program. Such a program provides this nation’s youngsters with the skills they need in order to meet the countries educational standards throughout the span of their education. It is unfortunate that in this land of opportunity and prosperity, that in order to grown and succeed; our children are subject to exclusion of such a beneficial educational tool, because of his or her parents’ inability to afford tuition costs. With our current economic status, our children, the future of this nation, must be provided every advantage possible in order to change this economy around. An investment should be made in our future today by providing a constitutional right to a quality and inclusive preschool program to all children. Works Cited Loucks, Sharon, Slaby, Robert, and Stelwagon, Patricia. Why is preschool essential in closing the achievement gap? Educational Leadership and Administration Fall 2005: 47+. Academic OneFile. Web. 7 Oct. 2012. Document URL: http://go.galegroup.com.ezp1r.riosalado.edu/ps/i.do?id=GALE%7CA142874683v=2.1u=mccweb_riosaladoit=rp=AONEsw=w Strategies for Children. â€Å"Early Childhood Education: A Strategy for closing the Acheivement Gap†. Spring 2005. Web. 06 Oct. 2012. Document URL: http://www.strategiesforchildren.org/eea/6research_summaries/07_AchievementGap.pdf Marcon, Rebecca A. Moving up the Grades: Relationship between Preschool Model and Later School Success. Early Childhood Research and Practice 4.1 (2002). 06 October 2012. Document URL: . Gormley, William T., Jr., Gayer, Ted, Phillips, Deborah and Dawson, Brittany. The Effects of Universal Pre-K on Cognitive Development. National Institute for Early Education Research. 06 October 2012. Document URL: http://www.crocus.georgetown.edu/reports/oklahoma9z.pdf Barnett, W. S. (2008). Preschool educati on and its lasting effects: Research and policy implications. Boulder and Tempe: Education and the Public Interest Center Education Policy Research Unit. Retrieved 10/06/2012 from http://epicpolicy.org/publication/preschooleducation Sacks, Lynne and Brown Ruzzi, Betsy (2005). Early Childhood Education: Lessons from the States and Abroad: 2005. National Center on Education and the Economy. The New Commission on the Skills of the American Workforce. Retrieved 1027/2012. Document URL: http://www.ncee.org/wp-content/uploads/2010/04/Early-Childhood-Education.pdf Lacour, Misty and Tissington, Laura D. (2011). The effects of poverty on academic achievement.. Retrieved 11/03/2012. Document URL: http://www.academicjournals.org/err/pdf/pdf%202011/july/lacour%20and%20tissington.pdf The RAND Corporation. (n.d.). RAND Corporation: Obective Analysis. Effective Solutions. Retrieved November 03, 2012, from The RAND Corperation: http://www.rand.org/

Critically analyse existing culture and context of care nursing essay

Critically analyse existing culture and context of care nursing essay Firstly, it is necessary to give a few core definitions to the topic and put in into it into a context. Practice development (PD) has been widely defined by many authors and professionals. Following it is possible to finda selection of some of the most accurate and well-known definitions. Firstly, Joyce (1999, p. 109) defines Practice Development as the implementation of initiatives that promote change or maintain good practice in order to enhance care. The latter is undoubtedly a very concise definition. Further extended definitions were provided by, in example, McCormack et al (2004), who consider practice development as a continuous process of improvement in order to increase effectiveness in patient-centered care through the enable of nurses and health care teams to transform the culture and context of care. Simmons (2003, p. 37) argues that practice development is in fact supported by a series of facilitators committed to a systematic, rigorous, continuous process of emancipatory change (Simmons, 2003, p. 37). The latter statement refers to emancipatory practice development, one of the two approaches to PD, together with technical practice development, and which has lately been joined by a third type: transformational Practice Development (Dewing, 2008, p. 134) Definitions and studies on Practice development are, obviously also addressed to maximize quality and benefits of nursing PD. Clarke and Wilcockson (2001, p. 264) stated that the main issues to be considered in the changes and characteristics of the context of nursing care are: the influence of PD in the learning of the staff in the health organisation and the robustness of the evidence upon which the development is based . Practice development in patient care must also be encouraged and directed in order to have a forwarding vision and to guess how and what the service and initiatives must look like, always eliminating boundaries, or at least challenging them (Clarke and Wilcockson, 2002, p. 406). It is important to note that, in practice development, organisation and professional learning should never develop independently. Since the organisation must be a learning place, it is necessary to classify the achievable types of knowledge (Clarke and Wilcockson, 2001, p. 264). Depending on the author it is possible to find different classifications of such knowledge. In fact, according to Clarke and Wilcockson (2002, p. 398) knowledge can be: distal or proximal. The former is also known as knowledge for practice and the latter as knowledge from practice (that depends on the contextual issues within the environment like staffing levels). To bring together both knowledges is the most common desire: a synthesis of scientific theoretical, experimental and personal knowledge. Concretely in this case, nurses of the health organisation, as professionals, can hold knowledge for the organisation itself and create theories of action and strategies. As a matter of fact to analyse an organizations knowledge and influence of its practice developments, soft system methodology is used. Such technique approach problems actively and focuses the research on encouraging change rather than just analysing and describing the problem (Clarke and Wilcockson, 2001, p. 265). As Clarke and Wilcockson (2001, p.399) state, soft system methodology develops models of relevance to the real world, or practice situation, in order to achieve greater and more successful changes. The most important part of the system is the analysis of the data recollected since it permits the creation of a general picture about the impact of practice developments within the chosen organisation and on its individuals (Clarke and Wilcockson, 2002, p. 399 401). In recent years it has been created a debate about the application of research-based knowledge and the implementation of evidence-based practice. Its advantages are clear but it also has a few disadvantages including the possible lack of skills in research critique, the lack of interest of the individual to any available written knowledge or the lack of conformity with the evidence (Clarke and Wilcockson, 2002, p. 397). The considered solution to some of the barriers may be to implement and encourage education within the organisation in order to promote individual skills. In the light of this information, the implementation will be successfully achieved when evidence is scientifically firm, when the context is receptive to change with sympathetic cultures, the feedback system works satisfactorily and there is an appropriate monitoring and leadership (Harvey et al, 2002, p. 578). But the most important factor would be the existence of facilitators for the change, which could be extern al or internal. Firstly, it is necessary to define the term facilitation. It is a concept emerged from both student-centred learning and counselling, which is influenced by humanistic psychology, as Harvey et al (2002, p. 580) mentioned. It refers to a process of enabling individuals and groups to understand the processes they have to go through to change aspects of their behaviour, or attitudes to themselves, their work or other individuals (Marshall and Mclean, 1988). The term has been used in different disciplines, inside and outside the health care field. Therefore, facilitation is the process of encouraging experimental learning through critical reflection, helping organisations and professionals to understand what they need to change and how they should do it in order to achieve the before mentioned evidence-based practice. A more simplified definition, by Kitson et al (as recollected in Harvey et al, 2002, p. 579) describes facilitation as a technique by which one person makes things easier for others. The fact is that in all definitions the term change is included and there are a series of strategies considered to be effective promoting such change like educational outreach visits, audits, feedback and even a marketing approach. Existing practices are challenged and individuals within the organization must embrace new theoretical approaches to improve their practices. It has been proved, that a combination of various approaches is the most effective way of facilitation. One facilitation model could be the Oxford Model of facilitation, created in the first half of the 1980s and which consists in the introduction of more systematic approaches to the prevention of coronary heart diseases and in order to support the creation of more health checks and regular screenings for high-risk patients (Harvey et al, 2002, p. 580). The facilitation process, then, involves facilitators using a range of interpersonal and group skills to achieve the desired change. Literature shows that facilitation in evidence-based practice development addresses the following issues: facilitating change, evidence translation and communication, responding to external influences and agendas, education and life-long learning, getting research into practice and audit and quality initiatives. (Dewing, 2008, p. 136). INTENSIVE CARE NURSING Applying the theory developed before more concretely to the intensive care nursing field, it goes without doubt that nurses can improve patient recovery by using the mentioned before patient -centered care, and, as the Guidance for nurse staffing in critical care (Unknown author, 2003, p. 259) points out by applying pro-active management and vigilance, coping with unpredictable events and providing emotional support. The effectiveness of the nurses improves with proactive prediction and prevention of any possible complications and prompt and skilled intervention in the event of sudden deterioration (Unknown author, 2003, p. 259). Carroll carried out an study which has several useful applications into the nursing care field. Carroll (1997, p. 210) then, identified seven of the most used facilitators in nursing practice according to the answers of a series of participants. The most frequently cited facilitator was the need to have more time available to review and implement research findings. The other six cited facilitators were: conducting more clinically focused relevant research, improving availability/accessibility of research reports, enhancing administrative support and encouragement, providing colleagues support networks/mechanisms, advanced education/increasing research knowledge base, improving the understanding of research reports. (Carroll, 1997, table 2) Barriers to the development of advanced practice in nursing include resistance (both active and passive) or the opposition and obstruction of new roles and responsibilities (Srivastava et al, 2008, p. 2674). Other negative factors in the context of nursing care that would act as barriers would include the fact that the personal beliefs of some practitioners may actively promote discriminatory care (which is called, by Clarke and Wilcockson, 2002 corruption of care) (Clarke and Wilcockson, 2002, p. 397 -398). In particular, within nursing, the definition of facilitation is more closely related to the before stated term of change, and more particularly to the promotion of communication between organizations (Simmons, 2003, p. 42). In the first paragraphs of this essay emancipatory and transformational Practice Development were mentioned. Such concepts have especial focus on facilitation, and as stated before this facilitation has two types, the inside and the outside. However, McCormack et al (2007) have stated that such a division is too simplistic but it is useful when clarifying terms. Outsider or external facilitators involve project planning and learning expertise on nursing discipline (in this case) that may be missing within the organization. Internal facilitators for Project Development, however, have a more direct role in day-today facilitation (Unknown, 2003, p. 259). Nursing practice development can make a significant contribution to the improvement of patient and service user experiences and to the modernization of intensive care services through its focus on improving workplace cultures and learning. McCormack and Titchen (2006) recommend key policy and strategy stakeholders need to be targeted in order to develop a strategic way forward for connecting practice development methods with service/systems developments, set within a modernization and risk management agenda. Clearly Nursing Managers can influence this area at various strategic interfaces in the course of their work (Dewing, 2008, p. 139). CONCLUSION To start concluding, the term practice development has been, therefore, used to describe a range of approaches, methods and processes in organising and delivering diverse changes in nursing practice for many years (Dewing, 2008, p. 134). Thus there are plenty of evidence who assure that improved outcomes are not just a result of numbers of staff, but are more related to the staff level of training and skills. (Srivastava et al, 2008, p. 2675 -2678) Tasks of facilitation and in particular of facilitation in nursing would more concretely include: leading meetings and developing systems and programmes; the assessment and monitoring of care and data collection and the undertaking of joint clinical consultation with practice nurses (Simmons, 2003, p. 45). The facilitator/educator nurse is in charge of providing and locating resources. Therefore, nursing facilitation for practice development must be addressed by a facilitator who provides a focus for nurses to obtain the information they require to pursue a professional or practice development goal (as stated by Thornbory, 1999 and recollected in Simmons, 2003, p. 45). A nurse in that role will be effective if counts on a series of qualities such as: personal confidence, formal education, training and preparation; supervision, feedback from other professionals or organizations, assertiveness and negotiation skills and experience in his/her specialty. It is also important if the nurse facilitator can count on a supportive organizational culture (Srivastava et al, 2008, p. 2674) What it is undeniable is that facilitation needs of critical thinking. Since facilitation should involve confronting, questioning and critical reflection (as pointed out in Simmons, 2003, p. 44), critical thinking is a key element to enable professionals (and concretely nurses) within an organization to understand the different elements that create a clinical situation. Nursing facilitation, concretely, will need to count on critical thinking in order to improve nurses skills and knowledge. In order to achieve that, a nurse educator with the suitable nursing expertise or practice development nurse must be appointed. New nursing staff in critical care need to easily identify their nurse educator in order to ensure their continued development after the orientation period (Unknown author, 2003, p. 264). This facilitates the learning culture within the organization in which evidence-based practice can be developed to meet the needs of the patients (Unknown, 2003, p. 263). As a matter of fact an expert nurse in critical care with highly developed technical skills and supportive knowledge will be helpful in extending the knowledge, and consequently the role of intensive care nurses. The latter is in fact a very controversial topic lately; however it is not the topic of this essay. As an example of facilitation and its practical application it can be say t hat it can assure advance practice in: cannulation, venepuncture, ordering blood tests and X-rays; performing physiotherapy; inserting arterial lines; performing elective cardioversion; thrombolysis treatment and intubation (Srivastava et al, 2008, p. 2675). As Rutherford et al 2005 (and it was recollected in Sarivastava et al, 2008, p. 2674) assert, the organizational infrastructure is central in encouraging new roles and establish the perfect framework for debate. Therefore, effectiveness in intensive care nursing includes facilitator skills such as adaptability, prior experience, personal confidence and assertiveness. Training and preparation, feedback from other professionals and a supportive organizational culture are also signaled by Lloyd Jones, 2005 as needed skills (and as it is recollected in Srivastava et al,2008, p. 2675). A key element for critical thinking and advanced practice in nursing is without any doubt autonomy. Autonomy is defined by Fairley, 2003 (as found in King and MacLeod, 2002, p. 322) with three other terms: (independence, identity and authority) with an additional dimension of self-determination. Expert critical care practitioners in any field will use intuition. In fact King and LcLeod (2002, p. 322) have developed a research on the intuition used by nurses at different levels of practice in decision-making. Autonomy and intuition are key elements of an effective advanced practice performance. It is also necessary to note that, as stated before, the debate about the expansion of nursing roles in intensive care in the UK has been created years ago. Before a change like such occurs it is necessary to note that clarity about training, status, authority, career structure and remuneration must be clear. Nowadays, the context of care in nursing have experimented a series of innovations which profound changes, especially in the field of the working relationships between nurses and medical staff. It is also necessary to note that Intensive Care nursing is a quite new field (which developed into a separate category around 1995, English, 1997) which appeared in order to ensure that patients with an uncomplicated recovery will always be attended. Nowadays, critical care practitioners make all decisions about routine management and over combined roles of anaesthetist, perfusionist and intensivist while carrying on with conventional nursing care. Facilitation and practice development are therefore key issues for intensive care nursing. The implementation of critical care practitioners needed of training and improvement of quality of care merits (English, 1997). Also it needed of three main steps: to give the appropriate title to the nurses depending on the specialist training they received, to give them the necessary authority to act independently, commensurate with the responsibility that they already carried and changes in the salary which, allegedly reflect the value of the work and helped retaining the staff. In Englishs (1997) words: Trusts now have more freedom to set appropriate terms and conditions of service for staff, but support is also needed from the nursing authorities and the Department of Health. Concluding, it is noticeable that there is a clearly positive relationship between research utilization and attitude toward that research, the extended use of professional nursing journals among clinical nurse educators and higher levels of education. In fact, despite the fact that not all intensive care practitioners have the necessary critical approaches and skills (and evidence-based practice research) to use research effectively in practice, such new field like critical care nursing is evolving in the good directions thanks to the use of those facilitators among other factors. The latter affirmation is based on some studies that have been lately developing a deeper approach into clinical nurse educators and the determinants of their research utilization behaviour in clinical practice. Furthermore, it is necessary to point out that it is necessary further research and improvements in the field, especially research on the outcomes of research utilization, including the effectiveness of their role as educators/facilitators and the organization and, over all, contexts in which they practice. Finally, the Royal College of Nursing (RCN) standards on effective workplace culture are going to be used in order to clarify which vital areas need to be encouraged for an effective culture: the need of developing person-centeredness, also developing individual, team and service effectiveness, developing evidence-based health care including knowledge of utilization, transfer and evidence development and developing an effective workplace culture (Dewing, 2008, p. 136).

Behavior Changes and Side Effects in LSD Users Essay -- Hallucinogens

Behavior Changes and Side Effects in LSD Users In 1938, Albert Hofmann created lysergic acid diethylamide (LSD- 25) at Sandoz pharmaceutical laboratories in Basel, Switzerland. It was initially created to aid as a circulatory and respiratory stimulant, and it was discovered to stimulate contraction of the uterus. In 1943, it was unintentionally absorbed into Hofmann's skin, and he discovered that it was an extremely potent hallucinogen. Although a true hallucinogen is when a person sees or hears something (without sensory cues) that does not exist, and believes that the perceptions are real, LSD is considered a hallucinogen which merely alters the perception of existing sensory stimuli while most users are aware that their distorted perception is caused by the drug, (Henderson, 37, 45). LSD temporarily alters an individual's normal mode of perception, reasoning, memory, thoughts, and feelings, while producing a flood of intensified sensations. Colors, sounds, and visual imagery become more intense, subjective time is altered, and visual illusions including perceived movement of stationary objects are experienced. "The primary emotional response may be of euphoria and contentment, or less often a side effect of confusion, fear, anxiety, and despair" may result, (Henderson, 2). "Hallucinogens have been used for centuries by various people often in sacred rituals (Henderson, 37). LSD's most profound psychic effect, the sense of contacting some profound universal truth, cosmic consciousness, or transpersonal state, often described as feeling that the mind is transcending the boundaries of the individual self, with space, time, and identity all disarranged, is often the motivation f... ...e oxidase inhibitors or lithium. Behavioral Brain Research, Vol. 73, Issues 1 and 2, p. 229-233, (1995). Daw, Jennifer. Why and how normal people go mad. American Psychological Association, Vol. 33, No. 10 (November 2002). Halpern, J.H., and Pope, H.G., Jr. Do hallucinogens cause residual neuropsychological toxicity? Drug and Alcohol Dependence, Vol. 53: p. 247-256, (1999). Henderson, L.A. and Glass, W.J. LSD: Still With Us After All These Years. New York: Lexington Books, 1994. Kalat, J.W. Biological Psychology. Canada: Wadsworth a division of Thomson Learning Inc., 2004. Ungerleider, J.T., M.D. The Problems and Prospects of LSD. Illinois: Charles C. Thomas Publisher, 1968. www.drugabuse.com; NIDA Research Report Series: "Why do people take hallucinogens?" www.streetdrugs.org/lsd.htm www.usdoj.gov/dea www.usdoj.gov/ndic

Ralph Vs Jack Leader Essay

There are always people who prove to have better leadership skills than others. The strongest of these people can often influence the weaker people into following them. However, the strongest person is not necessarily the best leader as it is proven in William Golding’s novel, The Lord of the Flies. Although Ralph is the weaker person, he is still able to demonstrate a better understanding of people than Jack who is stronger. Ralph demonstrates his excellent leadership skills throughout the novel by keeping order among the group, treating everyone with respect, and having the sense to keep his focus on getting rescued. While the boys are under Jack’s control, they quickly turn into uncivilized savages. However, Ralph manages to keep the boys under control by holding meetings. At the meetings, a sense of order is brought on to the boys because the boys are not allowed to speak unless they have the conch. â€Å"l will give the conch to the next person to speak. He can hold it when he’s speaking.† (p. 31) By enforcing this sense of order, he gains respect from the boys and becomes more confident as a leader. Ralph uses his power to make the boys feel more comfortable on the island.

Project management of a company Essay

With the current rapid development of various business. Market competition becomes more and more fierce. Hence, a specific business plan is crucial to help a business successfully achieve goals and become competitive. The aim of this report is to prepare a business plan for a business. Some parts will be analysed in detail below which include a description of the business, sales and marketing strategy and risk management plan. A famous interior designer, Mark, owns Master Furniture (MF) which is located countryside in Melbourne. The major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. In the next five years, MF plans to develop its own ERP system and expand his business to open linkage shops around Victoria. The main marketing principle is that the entire efforts of a company should be directed towards customers needs. MF is positioned as a high quality retailer that offers a unique selling proposition. MF sets its business apart from others due to its unique feature of providing customized goods to its customers. Advertising and Promotion also necessary through a variety of channels in order to attract customers. These approaches include the Internet, newspaper, radio, television and tradeshows. Besides sales and marketing strategy, risk management plan is also a significant factor that cannot be neglected. Specific and deliberate risk management plan should be established in order to minimize the negative influences on the business development and better achieve business goal and objective. The risk management plan contains the following parts, identifying and recording the potential risks, classifying the identified risks and assessing impacts of risks and developing the risk mitigation strategy for each risk. Those identified risks are categorized into six groups, including customer risks, supplier risks, staff risks, competitor risks, product risks and financial risks. 2.Description of the product/service Master Furniture (MF) is a business planned to provide furniture design and sale services for both individual and companies who have special or unique furniture requirements. Goals of enterprise are to provide high-quality customized service that is reliable and convenient. Mark, the owner of Master Furniture, also is a famous interior designer and won many relevant international prizes. Mark praised free spirit as his operation concept, which also directly affects his design. Purposes of establishing this entity are expressing and disseminating his artistic concepts, as well as exchanging ideas with professors and hobbyists. Customers are on top and middle class of society, who have special requirements and enthusiasm for furniture designing are targeted customers. The primary market focuses on special groups, such as the blind, the elder and people who are passionately fond of designing personal furniture. The physical shop locates in the city of Melbourne. Therefore, the target market areas are the suburbs around Melbourne. The shop includes three showrooms, which divided into bedroom, living room and kitchen. Mark designs all furniture displayed in the shop. There also have one meeting room and one stock room, which store the art works and goods customers ordered. Initially, the major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. For the first situation that customers buy furniture directly from the shop and without any change, MF provides discount in delivery service if customers do not want to pick up by themselves. For the second situation that customers want to change the size, color or materials of furniture based on the design of Mark, MF charges extra service fee. The extra service fees are based on the change of furniture. For example, MF charge extra 20% of the furniture price for changing color and extra 30% of price for changing size. In this case, MF provides the design drawing directly to customers in the shop or sent to customers by email. After customer confirm the design, especially in size and color then it will be sent to factory. For the last situation that designs are provided by customers, Mark may provide professional suggestions based on design, such as budget, drawbacks, and safety risks. After the negotiation between Mark and customers, the design drawing will send to the factory. MF owns a truck, which is able to provide delivery service to customers. For loyal customers who had transaction records in MF database, can enjoy discount delivery service as well as customers buy furniture directly from shop and do not have any change. On the other hand, customers also can pick up by themselves. All advertisements include leaflets, which displayed the new designed furniture and price, a phone number that potential and current customers can call to query the service. For the customers who want to change the design or designed by themselves, MF calls customers once their goods arrived in the shop. The background factory of MF is outsourced to Rojos furniture factory, which is located in the countryside of Melbourne. Once Mark confirms the design drawings and send to factory by email or fax, factory sends an invoice which includes due time of production, price, and quantity back to MF. In this period, MF will confirm the price with customers and then response factory. Factory will start to work after receiving the confirmation from MF. After factory completes the invoice and sends goods back to MF, MF will inform customers to decide whether they want to pick up by himself or herself or delivery furniture to home. MF has two full-time receptionists and one part-time driver. When customers step into the MF, the front desk receptionists, who understand Mark’s design concept completely and have excellent communication skills, will communicate with them and introduce products in the showroom to clients. If clients want to design furniture by themselves no matter completely self-design or partly design, they could make appointments with Mark to discuss. When customers decide to purchase, they need to pay whole amounts for existing products or deposit for new design products. Then receptionists will create account for clients in the MF customer information database, which can help customers get discounts for delivery service in next purchase. On the other hand, receptionists also need to confirm delivery information with customers, such as delivery address, time and payment method. Once clients confirm the delivery, it is the responsibility of receptionists to inform delivery information to the driver. The major responsibilities of driver are delivering and unloading products as well as receipts to customers. After customers signing for confirmation, the last mission of driver is bringing back confirmation of customers to MF. MF offers after-sale services to customers, such as maintenance, consultancy. In the next five years, MF will develop its own Enterprise Resources Planning (ERP) system, which includes a website for advertisement Customer Relationship Management System. Moreover, Mark is planning to expand his business, which focusing on open Linkage shops around Victoria. In order to attract more clients, membership will be applied in MF system. Based on the expanding business, more staff is required for different purpose. There are several kinds of positions will available in MF: designers, receptionists, salesman, full time delivery drivers, and back officers. Moreover, as a famous designer, Mark will provide videos in shops to show his award-winning art works, and by this way to disseminate his design concept and let more people know about furniture art. 3.Sales and marketing strategy 3.1 SWOT Based on the goals of MF: build company image, gain competitive market share and refine logistic, productions and operational systems, SWOT analysis applied to in this subsection to analyze strengths, weaknesses, opportunities and threats. The evaluation of the strategic process has to be done in order to conduct the SWOT analysis. Strength †¢In these recent years there is an increase in demand of furniture products that is modern and unique. These classifications make the house of the MF customers to be different from others. And the minimal design is used to express a maximum effect of the art used in the furniture; the arts used in minimal design mostly will be in the form of visual art and music. †¢The MF has the highly educated workers in the organization. The human resources used in both the outlet shop and the factory are skilled, capable of producing the design requested by the customer. †¢Diversity and ideas is the most important strength of the organization. This innovative idea makes us differ from our competitors. Integrating different ideas into a furniture product, that forms the critical success factors. †¢The furniture market has a big democratic market, where there is always a way to establish our organization and product information through the media. This also forms the strength of our organization. Weakness †¢The major part of the weakness lies in the stock control, which is inefficient. There are many cases where the stocks may be outdated. In some cases there may be insufficient stocks. And at sometimes the stocks would not be available on the time needed, sometime available more than what is needed. †¢Trust, forms the core of the business process. The materials that are supplied by the external organizations at sometimes create a lack of trust in them. As the furniture company is mainly dependent on external organization for the raw materials, lose their trust when the raw material is not good and when it is not supplied the time needed. †¢Master Furniture is known especially for its uniqueness in the product. When there is some situation where the organization has to share the knowledge with the other employees and external organization, the knowledge shared can be misused. These cases the organization has to take the risks. †¢The demand for the traditional structure of the furniture’s is decreasing rapidly. On the other hand new innovation and change in this industry has slow absorption. †¢Till a product is completed the quality of the product cannot be judged. Once the quality of the product fails a new product has to be created and the raw materials used cannot also be reused. As known for producing single furniture a large quantity of raw material has to be invested. Opportunities †¢Big potential is developing in the market sector for designing. As the main part of this business is designing as per requested by the customer, the minimal designs are creating new opportunities for these kind of design patterns in the market. †¢The labor cost can be reduced by outsourcing it to the other countries such as China. †¢There is a large scope in the research and development as the customers are looking forward for the uniqueness in the product they buy. So, research and development capability is high. †¢Hybrid solutions can be achieved by blending and balancing. This can be done using the effective production methods. †¢There is only a very little competition in the designing of the modern furniture’s. Threats †¢The major threat to be considered is that the cost of the raw materials, which is always showing upward trend in the rise of the prices. This causes the regular price fluctuation of the products produced. †¢The new ideas or methods that are used in the manufacturing of the product sometimes lead to uncertainties. The innovation in the product cannot be always successful. †¢The MF Company also has to hope with the fast changes and new inventions in the industry. When a new production method is introduced then there will be a change in the stock control. This will lead to a large fluctuation in stock control. 3.2 Marketing Strategy Customers are considered as core in any business. The companies manufacture goods according to the needs of its customers. They would like to increase their market share by beating their competitors through sales. One should have a proper business plan to achieve this. The company should know the likes and dislikes of its customers. Based on these factors it can build a business strategy that allows you to satisfy your customers. The two main marketing principles are: †¢The entire efforts of a company should be directed towards customers needs. †¢Profitable sales volume is more important than maximum sales volume. Positioning: Master furniture is positioned as high quality, moderate price retailer that offers unique customizes goods. As Master furniture provides special services to their customers their goods are positioned at high quality which lean towards higher prices. Their market positioning goals are accomplished through the following: †¢Appointing outstanding sales persons in Master furniture retail store who understand the customer needs. †¢Explaining their manufacturing capabilities and uniqueness through demonstrations. †¢To highlight their ability to customize and quality they should provide invitational sales. Unique Selling Proposition: A unique selling proposition is what your business stands for. It sets your business apart from others. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for. Master furniture sets its business apart from others due to its unique feature of providing customized goods to its customers. Price vs. Quality & Design: Master furniture maintains high quality & provides appealing customized design according to the customer needs at affordable prices. Advertising and Promotion: Master furniture will use different sources to communicate with their targeted market. Newspaper, local cable, billboards, pamphlets are different sources to attract customers. They use the electronic media to attract customers and explain their concept of customization. Their customers being the middle and high class in the society Master furniture uses radio and television to advertise. Posturing and vehicle writing methods can also be implemented to advertise. Master furniture uses media to advertise. These include: †¢Internet †¢Newspaper †¢Radio †¢Television †¢Tradeshows Internet: Advertising through the Internet is the best way to advertise these days. Social networking websites like Facebook are used for advertising. This would be the most effective advertising plot for Master furniture. Newspaper: Most people in Australia read newspaper. So for that reason Master furniture can use the most popular newspaper to advertise. Radio: Radio is also considered as a popular media item. Many people use it for audio entertainment. So Master furniture can also use radio as to advertise. Television: Television is the most popular media item. Every person in the country uses television for entertainment. Therefore Master furniture can use television to advertise. Tradeshows: The trades how is an excellent mechanism to stay connected with the market and network potential customers. Aside from sales promotion the trade shows offer you the ability to see your competition. Master furniture will attend the trade shows held every year and try to attain potential customers. 4.Risk management plan 4.1Purpose and Objectives Risk management plan is to identify and record the potential risks which may threaten the company and also assess identified risks and establishing risk mitigation strategies to mitigate negative impacts on achieving goals and objectives of the business. The purpose of the risk management plan is to describe all aspects of risk management, including: 1)Identifying and recording the potential risks; 2)Classifying the identified risks and assessing impacts of risks; 3)Developing the risk mitigation strategy for each risk; 4)Allocating responsibility; 4.2 Target Audience The target audience of the risk management plan includes: all employees of MF company and its customers and the supplier. 4.3 Risk strategy In order to minimize the negative influences on the business development, the risk management procedure is developed by considering both internal and external factors. The necessary steps are risk Identification, risk assessment and risk Mitigation. All identified risks are categorized into six groups, including Customer Risks, Supplier Risks, Staff Risks, Competitor Risks, Product Risks and Financial Risks. Identified risks are measured in terms of likelihood of occurrence and impacts. By combing the likelihood and impacts, the risk rating is identified to provide the priority of the risks, which would present a better perspective for risk management. The detail information is shown in Table 1below. Table 1 †¢L=Likelihood: 1=Unlikely; 2=Possible; 3= Very Likely †¢C=Impact: 1=Minor; 2=Moderate; 3= Major †¢R=Risk Rating: L=Low; M=Medium; E=Extreme #Risk NameRisk DescriptionConsequence RRisk MitigationResponsibility ACustomer Risks A.1The company highly relies on a small number of major customers Once the larger customers turn to other companies’ product, then the company’s profit will be affected in the short time.The company’s profit and cash flow will be affected in a period of time until finding the new customers to yield revenue.22M†¢Improving the customer satisfaction and keeping long-term relationship with valuable customer groups by regularly contacting them and continually providing the superior products and services. †¢Locking the existing customers and make them become larger customers. †¢Expanding the target customer groups and seeking new and profitable customers.†¢General Manager †¢Department Managers †¢Salesmen BSupplier Risks B.1Highly depends on one supplierOnce the existing supplier is not able to provide the products and services or produce the products to the company, then the company’s normal operations will be affected.The company’s normal operations will be affected because of the shortage of supply.33E†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Locking the existing supplier by the long-term contracts and maintaining the relationship with the supplier regularly.†¢General Manager †¢Department Managers B.2Product delivery delay riskThe suppliers cannot produce the product and deliver products on time.The company will not deliver products for its customers on time and loss reputation and credibility.11L†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Monitoring supply contract regularly and urging products delivery.†¢Department Managers †¢Salesman †¢Customer Service Manager CStaff Risks C.1The staff turnover riskSome employees are critical to the business success, such as they deal with the key supplier and larger customers. The company will be affected by staff turnover.Resulting in disruption of the business operation and hard to find the appropriate new staff. The company has to spend both time and money to train the new staff.22M†¢Implementing a strict personnel selection mechanism to find the right employees for the company. †¢Allocating more employees to key position and training employees for backup. †¢HR Manager †¢Department Managers C.2Employee face occupational health and safety(OH&S) risksBecause of the nature of the work, the employees, such as vehicle drivers and porters, would injure in the particular event.The company will be under the risk of fines or paying for injury or death of an employee.11L†¢Establishing appropriate OH&S policies. †¢Regularly maintain vehicles and advocating safe driving.†¢Employees DCompetitor Risks D.1Competitor riskCompetitors will pose a current or potential threat to the business, such as competitors may open the new business nearby or launch similar products with lower price in the market.The sales and revenue of the company will be affected.12L†¢Improving the relationships with large clients. †¢Investing money in developing new products and services. †¢Protecting intellectual property assets confidential and proprietary information, such as designs and copyright. †¢Continually monitoring competitors.†¢General Manager †¢Designer EProduct Risks E.1Large-scale product recall riskDue to product defect, the company has to recall all sold products.The company will huge losses in expense of reworking and the sales and reputation of the company will be affected in long term.13M†¢Monitoring the quality of the products and avoid the situation which would damage the company’s reputation. †¢Training employees.†¢General Manager †¢Salesman †¢Customer Service Manager E.2Copyright riskThe company’s copyright is violated.The sales and revenue of the company will be affected.13M†¢Establishing a copyright policy. †¢Protecting intellectual property assets confidential and proprietary information. †¢Signing a confidential agreement when contracting work out to third parties. †¢Getting copyright consultancy services.†¢General Manager †¢Designers †¢Department Managers FFinancial Risks F.1Liquidity riskThe company doesn’t have enough money to pay its debts.The company’s operation will be affected.22M†¢Managing and monitoring cash flow. †¢Carefully making financial decisions.†¢General Manager †¢Finance employees F.2Credit riskDue to the products and services sold on credit, the customers may be unable to pay the money back.Resulting in financial loss.12L†¢Checking customers’ credit status and signing terms an conditions of trade with customers.†¢Finance employees †¢Salesman 5.Conclusion From what mentioned above wo can get the conclusion that a business plan which includes several parts, a statement of the business, marketing strategy and risk management plan. Establishing a detailed business plan plays a significant role in operating the business and achieving their goals successfully. When setting a plan, the organization should particularly pay attention to risk management plan which can help the business reduce loss the risks result and operate in a smooth way.