Short Writes Article Example | Topics and Well Written Essays - 500 words - 1

Short Writes - Article Example Katie Fallon argues over priorities, she believes that people must feel accountable for disturbing the natural balance in the wake of temporary economic gains. Coal mining is centuries hold occupation for people living in West Virginia. Coal is definitely an energy efficient fossil fuel, but the side effects that it leaves on the environment, and the health of the people challenges its usefulness. Almost 95% of the power generation in West Virginia is carried out by burning of coal, whereas the overall contribution of coal in energy production is 35% nationwide. Therefore, the author believes that people should unite and take a step in preserving and protecting the water bodies in Western Virginia. Definitely, burning of fossil fuels and other associated industrial activities has damaging effect on the environment. Katie Fallon is right when she blames the inhabitants of West Virginia for showing irresponsibleness. Her desire for the restoration of West Virginia is valid, because the scenario that has been express by the author is more than just alarming; it appears as an emergency situation that demands emergency measures. To further elaborate her arguments, Katie Fallon have used a narrative style; all the clauses of her arguments are more or less first hand experiences. Since, she is the inhabitant of that place her concerns for the upcoming generations of West Virginia are understandable. She claims that her ancestors were involved in coal mining, however, she argues that the times have changed, and so has the technology, therefore, the people need to accept the mistakes that they have committed in the past, and they should look towards restoration. Overall the article cannot be rated as 100% convincing, there were a few loop holes in the text, moreover, at times while reading this blogpost it seems that there are few missing junctions in the article. However, Katie Fallon has been successful in conveying her message, and the data

Marketing Essay Example | Topics and Well Written Essays - 750 words - 44

Marketing - Essay Example Lastly, services are intangible, meaning they cannot be touched or physically felt. This increases the hesitation in a consumer’s mind regarding the credibility, making the purchase decision harder. Thus, it is important that the services and its USP are marketed properly to increase awareness and allowing consumers to make a conscious choice according to the marketed characteristics. 2. Apple Inc. is a US based company that manufactures, markets and sell electronics, cellphones, tablets, software’s and personal computer s to the masses at a premium price. The ‘apple’ phenomenon is not a new one for this day and age where the initiative taken by Steve jobs took the world by storm. New innovative softwares, technologically advanced systems and superior user experience were some of the key differentiating factors that allowed Apple to attain the current position in the market. The targeting strategy adopted by Apple is differentiated targeted. This is because the company believes in selling high end products that offer superior customer value at a premium price. The focus of the company as per Tim Cook, CEO of Apple, is to create a halo effect that leaves people craving the product once one is hooked on to it (Pride, pg 43). The availability is relatively concentrated due to the company’s aim to keep up the ‘premium product’ image. Apple differentiates its products on the basis of the features offered, the brand association and the superior experience that it promises. Apple loyalists have this concept embedded in their minds and thus they do not consider switching. It also reflects the founder, SteveJobs’s aim to make the product so superior in quality and experience that the market comes to them and they don’t have to market themselves. This is the reason why the minimalistic advertising still allows apple to gain and